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Blog Innovation
What consumers like in their salty snacks, straight from Zappi’s Normative Data Agent
August 19, 2025
While consumer data is everywhere, it’s not always easy to connect the dots, and that can leave ideas feeling out of step with both consumers and the market. But once you have a body of research ...
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Blog Innovation
The cost of premium: What consumers are willing to pay
August 15, 2025
Premium fast food offerings give consumers higher-quality options at fast-food chains, fueled by a desire for better ingredients, more diverse menus and a more satisfying dining experience. But with ...
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Blog Advertising
Too many ideas, not enough time? How to rapidly screen innovation ideas using real consumer feedback
August 14, 2025
Reduce launch risk by pressure-testing product or marketing concepts with real people before committing big spend. Here, I take a closer look at: The big risk of poor alignment in concept and ...
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Blog Advertising
AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy​​”
August 14, 2025
For this week’s AdMiration feature, we looked at consumer response to Venmo’s “Explore The Everything That Venmo Can Buy” ad, which promotes the app’s new commerce solutions and debit card and stars ...
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Blog Innovation
Scrappy to sophisticated: How modern CPG brands are winning in a fragmented market
August 13, 2025
From niche disruptors to established brands, there is more competition between consumer packaged goods (CPG) brands for shelf space and consumer dollars. The value the CPG markets adds per capita ...
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Blog Innovation
Innovation Spotlight: Vacation’s Classic Whip SPF 50
August 12, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Vacation’s Classic Whip SPF ...
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Blog Zappi news
Why digitized consumer insights are the future: Inside Zappi’s $170M growth journey
August 12, 2025
Zappi has an ambitious vision for the future: We want to digitize consumer insights for every enterprise.I know this is a bold statement, especially if we consider that only a small percentage of the ...
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Blog Advertising
Strong concepts win markets: How to validate product and campaign ideas before they go live
August 11, 2025
Product innovation is a high-stakes gamble unless you validate early and often. You don’t have the time or budget to bet on the wrong idea. TL;DR When every idea sounds promising internally, it’s ...
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Blog Advertising
AdMiration feature: Pantene’s “Fixins for Country Fried Hair”
August 7, 2025
For this week’s AdMiration feature, we looked at consumer response to Pantene’s “Fixins for Country Fried Hair” ad, which promotes the brand’s latest Damage Repair Collection of hair products. Read ...
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