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Blog
The state of connected insights in 2025
September 16, 2025
Consumer voices have never been more accessible. Yet many organizations remain stuck in fragmented, reactive approaches to operationalizing consumer insights instead of connecting them. Connected ...
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Blog
How brand research analysts can turn fragmented retail media into actionable insights for CMOs
September 15, 2025
Analysts face a difficult challenge because every retail media network (RMN) speaks a different language. Amazon, Walmart, Target, social and CTV all report performance differently, which leaves you ...
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Blog Advertising
Telecom brand analysts have bigger budget—and more pressure to justify ad spend
September 15, 2025
You’re a brand research analyst at a telecommunications company. You work with complex, multi-channel campaigns across broadband, wireless and bundled services in a regulated market with high ...
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Blog Advertising
Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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Blog Advertising
AdMiration feature: The Farmer's Dog “The Jump”
September 10, 2025
For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...
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Blog Advertising
The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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Blog Innovation
Innovation Spotlight: Cholula’s Cooking Sauces
September 8, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Cholula Cooking Sauces, ...
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Blog Advertising
How CMOs can turn retail media spend into predictable, incremental growth with 60% more accuracy
September 5, 2025
For CMOs, ballooning media spend budgets raise four urgent questions: How can you prove ROI? Are you able to react fast to change? Are you able to stay consistent while personalizing? Can you scale ...
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Blog Advertising
AdMiration feature: Skechers’ “Scary Fast​​”
September 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Skechers’ “Scary Fast” ad, which promotes the brand's new AERO Burst sneaker with slip-in technology. Read on to get our 3-2-1 ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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