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The brand analysts guide to smarter creative testing
September 24, 2025
Brand analysts face growing pressure to deliver creative results fast As a brand research analyst, you’re in the hot seat. CPG marketers are pouring billions into digital channels with an expectation ...
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Blog Innovation
The hottest hot sauces in the US, ranked by consumers
September 23, 2025
Hot sauce isn’t just a condiment in America. It’s a cultural staple. For some, a few drops are enough to liven up a meal. For others, a meal without a lot of added heat isn’t worth eating. Across ...
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Blog
6 reasons why CMOs need connected consumer insights
September 22, 2025
The role of the CMO has never been more complex. On one hand, you’re tasked with shaping brand strategy and inspiring breakthrough creative. On the other, you’re under constant pressure to prove ROI ...
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Blog Innovation
How CMOs at CPG companies are redefining innovation in 2025
September 19, 2025
CPG innovation stakes have never been higher Consumer packaged goods (CPG) brands are under more pressure than ever. Today’s buyers want healthier, more sustainable and even personalized products ...
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Blog Innovation
Why more data won’t save you: The CMO’s guide to smarter innovation
September 19, 2025
The biggest lie retail CMOs believe: more data equals better decisions. Yes, you have plenty of loyalty points, point-of-sale records and app analytics. But more data doesn’t guarantee insight or ...
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Blog Innovation
Why QSR innovation demands a new playbook for CMOs
September 19, 2025
It’s been a long day at work and you forgot to stop at the grocery store on your way home. Now your kids are grumpy, your own stomach is growling and you need dinner fast. How do you decide where to ...
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Blog Advertising
AdMiration feature: Just Eat’s “Every Neighbour Got Their Flava”
September 18, 2025
For this week’s AdMiration feature, we looked at consumer response to Just Eat’s “Every Neighbour Got Their Flava” ad, which promotes the brand's on-demand delivery app and stars R&B artist Craig ...
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Blog Advertising
Consumer confidence in the financial sector is at an all-time high: Here's how to build and retain brand trust
September 17, 2025
Consumer trust in the financial sector is on the rise. And brand analysts face increasing pressure to act quickly and effectively to nurture and maintain it. From proving ROI to responding agilely to ...
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Blog Innovation
Here are the most innovative bets telecom CMOs are waging in 2025
September 17, 2025
Telecom CMOs are in the eye of the innovation storm The role of a telecom CMO has never been more complex or more critical. Connectivity itself is no longer the differentiator it once was. Consumers ...
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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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