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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: M&M's "Horrific & Delicious"
October 30, 2025
For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...
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Blog
One year in: Momentum, focus, and what's next
October 29, 2025
A year ago, I stepped into the CEO role at Zappi with a clear mandate: sharpen our focus, strengthen our execution, and accelerate our path to improving how we help our customers stay closer to the ...
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Blog
Innovation at the edge: A year of building what's next
October 29, 2025
A year ago, when Aaron stepped into the CEO role, we made a deliberate choice about how Zappi would evolve. Rather than the typical founder story—where the founder steps back and the new CEO takes ...
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Blog Advertising
From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in 2025. And ...
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Blog Advertising
AdMiration feature: Nature Valley's "Jealousy"
October 23, 2025
For this week’s AdMiration feature, we looked at consumer response to Nature Valley's "Jealousy" ad, part of the brand’s new “We Make Nature Delicious" campaign, which showcases their portfolio in a ...
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Blog AI
The new insights investment playbook: Technology, AI and connected learnings
October 23, 2025
The insights landscape is shifting. Fast. Data from our 2025 Connected Insights Imperative report, an annual research initiative designed to help businesses bridge the gaps between consumer research ...
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Blog
How response curves lead to more strategic budgeting and better outcomes
October 22, 2025
Marketing Mix Modeling (MMM) response curves, also known as advertising response curves, show you how your marketing spend impacts your key business metrics, like sales and revenue, customer ...
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Blog Innovation
Trick or treat: Which Halloween candies are winning in 2025
October 21, 2025
We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...
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Blog Innovation
How telecom brand analysts can turn data overload into churn-reducing insights
October 20, 2025
The world of business is changing, with nearly every facet of every industry adopting powerful new technologies. Telecommunications companies face even more challenges than most other sectors. Yet, ...
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The State of Creative Effectiveness: Social Video
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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