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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Influencer-led vs. brand-led content: What’s working in advertising today?
November 12, 2025
Advertising today has many paths it can go down. One of the bigger questions right now is whether to run a brand-led creator campaign or partner with influencers for your next initiative. On one ...
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Blog Innovation
From freezer to fork: What consumers really want in ready-to-eat meals
November 11, 2025
Convenience often wins these days — and few products deliver it quite like single-serve, ready-to-eat frozen meals. These meals offer a quick solution when you don’t have time or energy to cook. They ...
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Blog Advertising
Football ad strategies that score
November 10, 2025
Why should your next ad campaign be in the football stadium? The average NFL regular season game boasts an impressive viewership of around 18.58 million viewers per game across TV and digital ...
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Blog Advertising
AdMiration feature: Asda’s “A Very Merry Grinchmas”
November 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Asda’s “A Very Merry Grinchmas” ad, which promotes the brand's promise of reasonable store pricing, even during the holiday ...
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Blog Brand
Why QSR analysts need always-on brand intelligence
November 5, 2025
QSR analysts face one of the fastest-moving marketing cycles in any category—where loyalty can rise or fall with a single offer or social trend. Such social trends are impossible to predict, too. For ...
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Blog Brand
How CMOs protect and grow brand equity with predictive clarity
November 4, 2025
CMOs don’t just need more data — they need faster clarity. Margins are thin, loyalty is fragile and retail decisions move faster than you can build a report. But most brand tracking still runs on a ...
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Blog
Zappi Growth Stories: From Intern to Staff Engineer with Nicholas Moorcroft
November 4, 2025
Zappi Growth Stories: Nicholas Moorcroft In our latest Zappi Growth Story, we sat down with Nicholas Moorcroft, who has grown from a security intern to a Staff Engineer working across a global ...
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Blog
Brewing up insights: Turning Halloween buzz into actionable data
October 31, 2025
Every October, some brands go all-in on Halloween, rolling out limited-edition products and playful campaigns that fill social feeds with spooky cheer. But while much of the focus goes into creating ...
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Blog Brand
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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