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Blog
How brand analysts can track and support CPG brand health in a skeptical market
October 30, 2025
In September, U.S. inflation hit 3% for the first time since January. To deal with rising costs, consumers are cutting their spending across CPG categories and trading their branded products for ...
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AdMiration feature: M&M's "Horrific & Delicious"
October 30, 2025
For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...
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One year in: Momentum, focus, and what's next
October 29, 2025
A year ago, I stepped into the CEO role at Zappi with a clear mandate: sharpen our focus, strengthen our execution, and accelerate our path to improving how we help our customers stay closer to the ...
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Innovation at the edge: A year of building what's next
October 29, 2025
A year ago, when Aaron stepped into the CEO role, we made a deliberate choice about how Zappi would evolve. Rather than the typical founder story—where the founder steps back and the new CEO takes ...
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From awareness to sales: How influencers drive growth for CPG brands
October 28, 2025
Introduction: The collision of CPG and the influencer economy Over the past decade, influencer marketing has evolved from a niche social media tactic into an expected $32.5 billion global industry in ...
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Beyond traditional brand tracking: Why telecom analysts need connected insights now
October 24, 2025
The world of telecommunications marketing is crowded, complicated and full of unrecognized possibilities. For brand analysts who work to identify risks and to make recommendations and predictions, ...
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Retail analysts know every week counts: How to spot brand loyalty shifts early
October 24, 2025
Retail analysts need real-time visibility into brand perception. You don’t have the luxury of waiting months for insights. Every week you wait, another signal slips past. Can you detect loyalty drops ...
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Blog Advertising
AdMiration feature: Nature Valley's "Jealousy"
October 23, 2025
For this week’s AdMiration feature, we looked at consumer response to Nature Valley's "Jealousy" ad, part of the brand’s new “We Make Nature Delicious" campaign, which showcases their portfolio in a ...
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Blog
The new insights investment playbook: Technology, AI and connected learnings
October 23, 2025
The insights landscape is shifting. Fast. Data from our 2025 Connected Insights Imperative report, an annual research initiative designed to help businesses bridge the gaps between consumer research ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

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