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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog
Top retail trends to watch in 2026
November 26, 2025
Immersive retail experiences. Predictive analytics. And sustainable ethics. What exactly does retail look like as we head into 2026? Understanding trends for the year ahead can help you predict key ...
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Blog Innovation
Unwrapping the favorites: Top candies consumers are craving this Christmas
November 25, 2025
One of the best things about the holiday season, in our opinion, is the candy. Holiday candy is a little dose of joy wrapped in festive colors with fun seasonal shapes and nostalgic flavors. And ...
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Blog
How the fastest-growing retail brands are winning in 2025
November 25, 2025
Retail is in an acceleration cycle, and most brands aren’t keeping up. Consumer behavior is changing faster than annual plans, category norms or outdated playbooks can handle. Yet a small group of ...
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Blog QSR
Fastest growing QSR brands in 2026: The playbooks behind their expansion
November 24, 2025
The quick service restaurant (QSR) industry is undergoing a period of change, and the associated turbulence is apparent in the list of chains that are going into 2026 ready to grow. Dave’s Hot ...
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Blog CPG
From trend to core business strategy: Why sustainability became non-negotiable for CPG brands
November 21, 2025
Sustainability has been a big buzzword in the CPG space for over a decade. But more than just a passing trend, sustainability has become a core driving factor in consumers' purchasing decisions and ...
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Blog Advertising
AdMiration feature: Waitrose’s “The Perfect Gift"
November 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Waitrose’s 60 second version of “The Perfect Gift," a romcom movie-style trailer for their official four minute long Christmas ad ...
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Blog
Market basket analysis explained: How retailers like Walmart and Target use it to boost sales
November 19, 2025
In modern retail, every transaction tells a story — not just about what customers buy, but why. Market basket analysis helps retailers uncover these hidden relationships between products, turning ...
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Blog
What is a descriptive study? Definition, design and examples
November 18, 2025
Every good research study starts with clarity. Once you know what is happening, then you can begin to understand why it’s happening. Descriptive studies deliver that clarity. Think of them as the ...
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Blog Advertising
AdMiration feature: L.L.Bean’s “Invited to the Holidays Since 1912"
November 13, 2025
For this week’s AdMiration feature, we looked at consumer response to L.L.Bean’s “Invited to the Holidays Since 1912" ad, released just ahead of the holidays as part of their 2025 Christmas campaign. ...
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