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Blog
How response curves lead to more strategic budgeting and better outcomes
October 22, 2025
Marketing Mix Modeling (MMM) response curves, also known as advertising response curves, show you how your marketing spend impacts your key business metrics, like sales and revenue, customer ...
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Blog Innovation
Trick or treat: Which Halloween candies are winning in 2025
October 21, 2025
We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...
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Blog Innovation
How telecom brand analysts can turn data overload into churn-reducing insights
October 20, 2025
The world of business is changing, with nearly every facet of every industry adopting powerful new technologies. Telecommunications companies face even more challenges than most other sectors. Yet, ...
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Blog Advertising
AdMiration feature: Dove's “Change the Compliment”
October 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove's “Change the Compliment” ad, released for International Day of the Girl, which urges people to change how they approach ...
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Blog
What’s driving consumer insights satisfaction today
October 15, 2025
Technology today allows organizations to have a better approach to insights, one that’s connected, but also collaborative, continuous and integrated. This gives brands a real-time, holistic view of ...
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Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
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Blog
Inside the state of connected insights: Progress, gaps and what comes next
October 10, 2025
Historically, consumer insights came in the form of disconnected, one-off research studies that gave limited views of consumer behavior due to the amount of time and money it took to properly gather ...
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Blog Innovation
Taking marketing innovation from hype to impact: A playbook for finance CMOs
October 10, 2025
Finance CMOs are under increasing pressure from multiple angles, including: Stricter regulations Rising competition from fintech and challenger banks Growing customer expectations when it comes to ...
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Blog Advertising
AdMiration feature: ChatGPT’s “Pull Up”
October 9, 2025
For this week’s AdMiration feature, we looked at consumer response to ChatGPT’s latest “Pull Up" ad in comparison to the brand’s “The Intelligence Age” ad, which aired during the Super Bowl earlier ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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