Get answers, not approvals: How modern teams use on-demand consumer insights to move faster

You’re not just fighting for consumer attention. You’re also competing against marketing teams already testing, learning and optimizing in real time. 

The fastest teams have a built-in iteration system which means they can pivot fast for the greatest chance at success. 

But moving fast doesn’t mean reckless guessing. It means making informed decisions in real time. 

Zappi’s Ask Anything helps you test messaging, creative or concepts instantly so you move fast and stay aligned. 

TL;DR

• Traditional research cycles can’t keep up with today’s decision velocity

• Ask Anything gives you fast, flexible access to real consumers:

  • With no procurement bottlenecks or complex scoping

  • Perfect for one-off questions, quick tests and early gut checks

  • Built for marketers, product teams and anyone who needs to move fast without guessing

Here’s what this can mean for you.

Fast-paced teams can’t afford to guess what customers want. But traditional research takes too long because by the time the report lands in your inbox, the opportunity is gone. 

Add lengthy internal approval cycles and you can kiss that trend goodbye. 

This unfortunate combination means teams often move forward based on opinions rather than validated consumer insights. Which can be understandable, but is also inefficient and expensive. 

That’s where Ask Anything comes in. 

This consumer insights tool gives marketers and product teams instant access to real consumer feedback. This way, you can validate ideas early and often, without the friction.

Think of it as an on-demand feedback loop. You get clarity at the exact moment you need it and can adjust to ask your next question.

You don’t need to build a full research plan to start learning, and you don’t need to be part of the insights team. Insights are for anyone making decisions. It’s part of the process. 

"For a new shake flavor, I analyze the drivers of interest and purchase in all the shakes we’ve tested before. I can see how consumers play those concepts back and what they want us to do differently. There’s a lot I can do easily with the data set."

- Matt Cahill, Senior Director of Insights Activation, McDonald's

Whether you want quick feedback on a headline or a product hook or a shortlist of flavors your consumers prefer, don’t guess. Validate your instincts. 

At Zappi, we know your pain points because we've felt them too. That's why we developed Ask Anything! We've tailored our product to meet your exact needs without all the fuss of a complicated tool. Read on to get the best solutions to your biggest testing and validating problems.

"I need to ask 500 people what they think of our new tagline—fast"

Big bets deserve real feedback. Your creative, packaging and messaging shouldn’t hinge on internal opinions alone. But full-scale studies can take months. Yet, gut instinct isn’t the answer either. 

Fortunately, you can use a testing tool to validate your ideas in an afternoon. Use Ask Anything to:  

• Test taglines, headlines or visuals in just a few clicks

• Target your buyers

• Get results in hours rather than weeks

🧠 Zappi in action: Use Ask Anything to test messaging or visual assets (no matter where you are in the production stage) with targeted audiences and get results in hours. This isn’t about replacing your research team. It’s about unlocking them so they can focus on the big picture while you get clarity fast.

"It was super fast. I thought it was going to take longer and at the end between 12 and 24 hours, I had the results. Thanks to that we were able to provide a margin to the MKT team because we are presenting results earlier than they had estimated."

-Agustina Ficalora, Consumer Insights APU Coordinator, PepsiCo SoCo Argentina

Your team can move fast without falling into decision by committee traps. Direction beats perfection. 

"Is there a research tool where I can just run one-off questions and get answers quickly?"

Yes, there is. You don’t need a data science degree to gather insights and make smart decisions. When your goal is market success, it makes sense to validate ideas along the way as part of your process. 

Instead of spending two months and 20K, you can: 

• Skip the paperwork and get quick reads on images, taglines or CTAs

• Run modular, self-serve tests without having to route every request through the research team

• Avoid bottlenecks while still grounding decisions in consumer insight. 

🧠 Zappi in action: Ask Anything delivers instant access to consumers, self-serve testing and modular templates you can run yourself.

Insight isn’t reserved for researchers. It’s a lever for anyone building something worth launching. 

"We’ve got a hunch about what customers want—but we don’t want to launch blind"

In a world where 95% of launches fail, it’s clear you need a way to test and validate ideas on the go. That way, you can iterate along the way in alignment with what your customers want, now. Ask Anything can help you:  

• Validate your hunch before investing more time or budget 

• Get early directional feedback fast

• Pivot (or proceed) with confidence 

🧠 Zappi in action: Ask Anything allows you to test assumptions in early creative or product stages before investing in rollout.

"If you're sitting in a room with a creative director, art director and copywriter making an ad, you're going to be clouded by your own opinions. You need some outside perspective. That's what Zappi enables us to do. Understand what real people think."

- Jean-Michel Hoffman, Sr. Director of Brand Marketing, SoFi

Early feedback keeps you moving on the right path. 

For more on how Zappi can help ensure you’re on the right track with consumers, learn how SoFi achieved a 20% increase in advertising effectiveness with the help of our consumer insights platform. 

"We need an alternative to panels and trackers that take weeks to spin up"

External panels take time and are expensive. Your internal teams are overloaded, your consumers are moving fast and your budget won’t wait. You can’t afford to wait three weeks for an answer to every question. 

Ask Anything helps to:

• Remove the friction of traditional research

• Launch tests in minutes and scale as needed 

• Keep projects moving without compromising on quality

🧠 Zappi in action: Get directional, high-quality feedback from your target audience—without going through procurement, project scoping or long lead times.

Feedback loops help you find the signal in the noise so you can create something that wins with your consumer.

Launch your next campaign, message or concept with real feedback in real-time — not guesswork.

Try Zappi Ask Anything and get your first test live in minutes.