Unlock the power of your data with Zappi database reviews

In today’s fast‑moving market, brands are sitting on a goldmine of data—but too often the huge potential value of this goes untapped. Zappi’s Database Review, part of our holistic Professional Services offering, acts like a “health check” for your platform and data: surfacing hidden trends, streamlining your testing framework, and laying the groundwork for truly connected, actionable insights.

In short, a Database Review helps make sure you’re getting the best potential value from the testing you’ve conducted with Zappi. It’s an in‑depth assessment of how your Zappi platform is structured, how your testing framework performs, and where you can fine‑tune set-ups to extract more value. The power of using a systematic platform approach comes when you get that data fully connected - and we want to help you ensure you’ve got that power of connectivity. 

The reality is, all of our customers start using Zappi to harness the benefits of a platform that enables you to learn and improve over time. But we know that bad habits can creep in which dilute the potential value of your insights - lack of consistency in set-up, missed opportunities to uncover meta themes, users thinking in silos instead of big picture.

A Database Review is an invaluable health check to ensure you’re not missing the connected insights you’ve already got and drive better practices so you can do this more often in the future.

The work is led by an insight and platform expert, drawing on years of experience working with customers to optimize and drive greater insight from their platform data. The report will include:

• An objective assessment of what’s working and not 

• Highlighting key patterns and trends in your data over time

• Quick win recommendations to increase your data performance

• Structural improvements to unlock bigger longer term growth

You’ll receive:

• A customized overview report (10–20 slides) that highlights overarching trends across solutions, markets, or categories

• A facilitated interpretation session to help you spark new questions and define next steps

• Recommendations for smarter decision‑making, whether you choose to self‑serve or upgrade to our premium Connected Learning analysis

Recommended next steps may include:

• Enhancing your platform setup and data structures

• Empowering your team with enablement materials to conduct self‑service analyses

• Crafting a brief for a strategic consultant to dive deeper into your data

McKenzie Davis has been with Zappi for eight years and is one of our foremost experts working with customers to super-charge their insights. She gets genuinely excited about unlocking value and has a laser-sharp eye for identifying improvements and opportunities. McKenzie (Ken to those who know her) explains why a Database Review is a key tool in the platform insights armoury.

“One of the great things about the Zappi platform is how fast and easy it is to test your ideas. And we love seeing customers’ enthusiasm for testing and bringing consumer input to their ad or innovation development. But with all good things - sometimes when you take the brakes off you can get very slightly out of control! So what I love doing when I work with customers on a database review is just using that opportunity to take a step back, regrouping on goals and priorities, and then showing them the potential of what they could be learning with just a few changes to structure and consistency. We’ll often highlight something that they hadn’t seen in their data, just because of looking at it in a slightly different way, or show them the potential of bigger picture insights they could be bringing to their business with some best practices we recommend. It’s a small but mighty tool that can genuinely bring some lightbulb moments”

Ken has also been excited to see the recent validation from the Total Economic Impact study carried out by Forrester as it reinforces the tangible business returns when testing with Zappi.

“Some of the key findings from that report showed the increased revenue from new products and better return on advertising spend when testing with Zappi. But what was called out as key factors in achieving that impact can be linked to exactly the same things we reinforce in our Database Review recommendations:

• For increasing return on ad spend, improved performance of creative is the number one cited driver, which can be tracked and reported through  year on year testing improvements 

• Or for increasing new product revenue, decreasing product discovery cycles is a major driver, which can be accomplished through many factors such as mapping which vendor and solution to use for which research task, reducing fielding times and costs through broader audience sampling, and other change management levers 

That’s why you shouldn’t overlook the power of a Database Review - it’s all about getting the foundations in place so that you don’t miss out on the real opportunities for big potential growth”

“Our database review is not just about surfacing hidden trends or unlocking untapped data, it’s about making sure the entire system is calibrated to track the metrics that actually matter to our customers, over time. That clarity is what drives sharper insights and, ultimately, bigger impact.” — Rachel, VP, Professional Services @ Zappi

You’ve already invested in data—now it’s time to extract its full value. A Database Review is designed to spark transformation by delivering immediate insights while laying the groundwork for scalable, connected learning.

You can request any Zappi professional services here. 

If you’re an existing Zappi user, you can log in to your Zappi platform, click the hand icon in the left‑hand menu and select Request Professional Services and describe your needs. Your customer representative or consultant will reach out to align on next steps.