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Blog Advertising
AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”
April 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Therabody’s “Introducing the New Wand in Indigo” ad, which promotes their new depuffing wand in a way that is unique to their ...
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Blog Innovation
Prebiotic & probiotic perceptions: Consumers’ take on these trending beverages in 2025
April 9, 2025
Prebiotic and probiotic beverages have become a booming trend this year, with many new brands and flavors popping up seemingly everywhere. But what do consumers really think about these bubbly ...
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Blog Innovation
A look inside Easter baskets: Top bunny and egg-shaped candies consumers love
April 8, 2025
The spring and Easter season is one of our favorite times of year — mostly because we get an excuse to eat more candy! It’s impossible to walk into a grocery store and not see multiple different ...
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Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
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Blog Advertising
How winners win at Cannes Lions: Making an impact
April 4, 2025
The Cannes Lions International Festival of Creativity is the advertising industry’s most glamorous event. Held each year on the sun-drenched French Riviera, the festival draws 15,000 creative ...
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Blog Advertising
AdMiration feature: Corona’s “Equity Extension Cord”
April 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...
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Blog Advertising
How Cannes Lions and creative ads grow brands
April 2, 2025
The Cannes Lions International Festival of Creativity is where the best in advertising, marketing and brand storytelling come together to celebrate standout creative work. Or, as they say: ...
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Blog Advertising
Why CMOs should use consumer insights before producing ads
April 1, 2025
CMOs are under immense pressure to create ads that grab attention, resonate emotionally and drive measurable results — all while staying on budget. And with rising production costs and limited time ...
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Blog Advertising
AdMiration feature: Liquid Death’s “Kegs for Pregs”
March 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...
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The State of Creative Effectiveness
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