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Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Read all about it

Blog Advertising

Beyond "pass or fail": Mastering ad campaign optimization (not just testing)

March 14, 2025

The punchy headline. The perfectly-stated benefits. The clickable CTA. As a brand manager, you're under serious pressure to create high-performing ads and hit your target metrics as quickly as ...

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Blog Advertising

AdMiration feature: Chipotle’s “Unfolded”

March 13, 2025

For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...

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Blog Innovation

Innovation spotlight: Simply Pop Prebiotic Soda

March 11, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Simply Pop, Coca-Cola’s ...

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Blog Marketing

Building bridges: How CMOs and insights leaders can collaborate for growth

March 10, 2025

As a Chief Marketing Officer (CMO) with years of experience in global marketing leadership roles, including at HubSpot and Zappi, I’ve seen firsthand the transformative power of a strong partnership ...

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Blog Innovation

Tech, trends, and tacos: A deep dive into modern QSR

March 7, 2025

From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...

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Blog Advertising

AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know

March 7, 2025

Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...

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Blog Advertising

Sip, sip, sell: How RTD brands are stirring up advertising

March 7, 2025

The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...

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Blog Advertising

AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign

March 6, 2025

For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...

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Blog Marketing

From insights to impact: The CMOs using data to win

March 5, 2025

Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...

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