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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
They hated it, you bought it: 00s rebrands
April 15, 2025
The 2000s. Enter: End-of-the-world conspiracy theories, the widespread adoption of high-speed internet and the iconic Y2K aesthetic. And with the end of the nineties also came the rise of some of the ...
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Blog Innovation
Innovation spotlight: Lindt Lindor Carrot Cake
April 15, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lindt Lindor Carrot Cake, ...
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Blog Advertising
Generative AI in advertising: Is it worth it?
April 15, 2025
Since the release of ChatGPT in 2022, marketers have used generative AI, powered by large language models, to create text, audio and images in their ad campaigns. Fast forward to 2024 and the use of ...
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Blog
What is brand activation? (And how to make yours unforgettable)
April 14, 2025
When Barbie turned the world pink in 2023, it was more than a movie launch—it was a masterclass in brand activation. From Airbnb’s Malibu Dream House to custom Xbox consoles to Burger King Brazil’s ...
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Blog CPG
From insights to impact: How marketers drive CPG success
April 10, 2025
Great advertising moves consumers—not only to make purchases but also emotionally. It may make you laugh or call up a nice memory. Advertising can inspire you to pursue goals or to embrace your ...
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Blog Advertising
AdMiration feature: Therabody’s “Introducing the New Wand in Indigo”
April 10, 2025
For this week’s AdMiration feature, we looked at consumer response to Therabody’s “Introducing the New Wand in Indigo” ad, which promotes their new depuffing wand in a way that is unique to their ...
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Blog Innovation
Prebiotic & probiotic perceptions: Consumers’ take on these trending beverages in 2025
April 9, 2025
Prebiotic and probiotic beverages have become a booming trend this year, with many new brands and flavors popping up seemingly everywhere. But what do consumers really think about these bubbly ...
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Blog Innovation
A look inside Easter baskets: Top bunny and egg-shaped candies consumers love
April 8, 2025
The spring and Easter season is one of our favorite times of year — mostly because we get an excuse to eat more candy! It’s impossible to walk into a grocery store and not see multiple different ...
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Blog Advertising
Cannes Lions winners — where are they now?
April 4, 2025
In the words of the Cannes Lions committee, winning a Lion is a career-defining achievement. As one of the most desirable awards in creative communications and advertising, Cannes Lions celebrate ...
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