Skip to content
GET THE REPORT
Login / Register
Let's talk

Read all about it

Tags:

Tags:

Blog Advertising
The marketer’s guide to ad strategy breakdown: Alcohol brands
January 30, 2025
For many people, sipping a glass of wine or enjoying a cocktail with friends is an enjoyable pastime. But, for alcohol brands, capturing consumer attention to be their drink of choice is a ...
Read story
Blog
Women to watch in market research in 2025
January 28, 2025
The field of market research is ever-evolving, with new methodologies and insights shaping the way we understand consumers and markets. At the forefront of this are remarkable women who are not only ...
Read story
Blog Advertising
Predictions for Super Bowl LIX ads
January 23, 2025
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our Super Bowl coverage. Similar to last year, brands are dropping teaser after ...
Read story
Blog Advertising
How do your favorite snack brands’ marketing strategies stack up? [+6 criteria for success]
January 22, 2025
74% of Americans snack at least once a day. Of all the snacks: 38% of Americans go for chocolate and candy each day. 39% indulge their chip cravings. And 38% snack on crackers. Snacks transition to a ...
Read story
Blog Marketing
Your complete marketing guide to brand strength analysis
January 22, 2025
What do the Nike swoosh, Apple logo and the infamous Golden Arches all have in common? They each have a familiar image most of the world’s population recognizes at a glance. The Golden Arches stand ...
Read story
Blog Innovation
Top zero alcohol beers consumers are sipping through Dry January
January 21, 2025
It’s late January, which means many of us around the world have already given up on our new year’s resolutions. It also means that many people are taking part in Dry January — which involves ...
Read story
Blog
Mastering data saturation: The key to reliable qualitative research
January 17, 2025
In the world of qualitative research, the question of “How much data is enough?” often arises. The answer lies in the concept of data saturation, a benchmark that indicates when additional data ...
Read story
Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
Read story
Blog
How to succeed in your new insights role
January 14, 2025
Starting a new role in consumer insights can be both exhilarating and overwhelming. The first few months are critical in establishing yourself, gaining trust and showing how your work can impact ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.