Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Read all about it

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Innovation
Tech, trends, and tacos: A deep dive into modern QSR
March 7, 2025
From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...
Read story
Blog Advertising
AI won’t steal your snacks, but it will use CPG ads to sell them better: What marketers need to know
March 7, 2025
Have you had a snack today? If you’re like many people, the answer is “yes.” According to NeilsenIQ, the snack industry has captured $135B of consumer spending. It’s not all chips and cookies either; ...
Read story
Blog Advertising
Sip, sip, sell: How RTD brands are stirring up advertising
March 7, 2025
The ready-to-drink (RTD) alcoholic beverage market is booming, and it’s easy to see why. People love the convenience of cracking open a can of their favorite cocktail or hard seltzer without the ...
Read story
Blog Advertising
AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign
March 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...
Read story
Blog Marketing
From insights to impact: The CMOs using data to win
March 5, 2025
Data isn’t just a tool — it’s the backbone of smart decision-making. The best CMOs aren’t just looking at numbers; they’re using consumer insights to shape strategies, personalize experiences and ...
Read story
Blog Innovation
Snack trends unwrapped: What’s shaping snack purchases in 2025
March 4, 2025
Today’s snack market is more complex than ever. Consumers are looking for options that align with their health goals, but they’re not willing to sacrifice taste — or stretch their budgets too far. ...
Read story
Blog Advertising
Beyond the face: How the right advertising spokesperson can transform your brand
February 28, 2025
Celebrity spokespeople are more than recognized faces. They shape brands. From A-list celebrities to brand characters like Progressive Insurance’s “Flo” with her trademark headband, an advertising ...
Read story
Blog Innovation
The secrets behind iconic alcohol branding: From craft to luxury
February 28, 2025
As one of the most highly-regulated industries in advertising, alcohol brands often have less creative freedom and need to be more mindful of their messaging than brands in other industries. But from ...
Read story
Blog Advertising
AdMiration feature: Dove’s “Moist Humor”
February 27, 2025
For this week’s AdMiration feature, we looked at consumer response to Dove’s “Moist Humor” ad. Traditionally known for its ads aimed at empowering and inspiring women with its “Real Beauty” message, ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.