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Blog
From roar to whimper: How modern branding tamed the Jaguar
November 25, 2024
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist ...
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Blog Advertising
Super Bowl Halftime: Where advertising, NFL ambitions and superstar talent collide
November 21, 2024
Every year, the U.S. Super Bowl captures more than just the game; it brings together entertainment and advertising in a colossal, record-breaking spectacle. But what’s going on behind the scenes? ...
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Blog Advertising
AdMiration feature: Aldi’s "Get into the Christmas Spirit with Kevin the Carrot"
November 21, 2024
For this week’s AdMiration feature, we looked at consumer response to Aldi’s "Get into the Christmas Spirit with Kevin the Carrot" ad. The ad is part of their 2024 Christmas campaign, which features ...
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Blog Advertising
No burger, no problem? The power of product in fast food advertising
November 20, 2024
Fast food advertising has become a cultural force, shaping not only how we eat but also how we think about convenience, cravings and indulgence. Every jingle, billboard and video ad is meticulously ...
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Blog Advertising
How AI is reshaping advertising: Strategies, tools and real-world examples
November 14, 2024
From automating repetitive tasks to enhancing creativity, AI is enabling brands to connect with audiences in more personalized and effective ways. But while AI offers exciting possibilities, it also ...
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Blog Advertising
AdMiration feature: Sainsbury’s “BIG Christmas”
November 14, 2024
For this week’s AdMiration feature, we looked at consumer response to Sainsbury’s “BIG Christmas” ad. The ad is part of their 2024 Christmas campaign, which features a familiar character and ...
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Blog Innovation
Innovation spotlight: Jeni's Ice Creams Fall Collection
November 12, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Jeni’s Ice Creams Fall ...
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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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Blog Advertising
AI innovation: How AI is reinventing branding and marketing
November 8, 2024
“Generative AI is akin to a market tsunami that requires not just a reaction but active shaping. It has opened doors for every company to swiftly invest and disrupt the market, offering a unique ...
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