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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
Your complete marketing guide to brand strength analysis
January 22, 2025
What do the Nike swoosh, Apple logo and the infamous Golden Arches all have in common? They each have a familiar image most of the world’s population recognizes at a glance. The Golden Arches stand ...
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Blog Innovation
Top zero alcohol beers consumers are sipping through Dry January
January 21, 2025
It’s late January, which means many of us around the world have already given up on our new year’s resolutions. It also means that many people are taking part in Dry January — which involves ...
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Blog
Mastering data saturation: The key to reliable qualitative research
January 17, 2025
In the world of qualitative research, the question of “How much data is enough?” often arises. The answer lies in the concept of data saturation, a benchmark that indicates when additional data ...
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Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
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Blog
How to succeed in your new insights role
January 14, 2025
Starting a new role in consumer insights can be both exhilarating and overwhelming. The first few months are critical in establishing yourself, gaining trust and showing how your work can impact ...
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Blog Advertising
Your guide to popular alcohol brands gearing up for Super Bowl LIX
January 10, 2025
Three words that sum up the Super Bowl? Food, football and commercials. According to CNN, more than 123 million people tuned into the big game in 2024. Another 83,000 will watch from Caesar's ...
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Blog Advertising
Will these snack brand commercials be the best of Super Bowl LIX?
January 10, 2025
Super Bowl LIX arrives on February 9th, 2025. As the 59th Super Bowl, this year's event will take place in New Orleans at Caesars Superdome — the eighth Super Bowl to be played at the stadium. The ...
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Blog Advertising
How to buy a Super Bowl ad (and what to buy on a budget)
January 9, 2025
The Super Bowl isn’t just a game; it’s the biggest stage for brands to tell their story. The 2024 edition of the “big game” was watched by more than 123 million people, making it the second ...
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Blog
Survey bias: What it is and how to beat it
December 23, 2024
Coke called it the most memorable marketing blunder ever. New Coke. Launched in 1985, New Coke was rolled out by the brand following a series of “successful taste tests,” in which consumers seemed to ...
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