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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
AdMiration feature: The UK’s top supermarket Christmas ads 2024
December 5, 2024
For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...
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Blog
How to become a market researcher: Essential insights for career success
December 4, 2024
Good news if you’re interested in a career in market research. This fast-growing area touches every industry you can imagine and is in high demand. According to the Occupational Outlook Handbook, ...
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Blog
How connected insights can help you become a customer-centric brand
December 3, 2024
The perfect tagline. The ideal marketing channels. The best-selling new product. You likely already have a ton of consumer data that can give you transformative insights into who your customers are ...
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Blog AI
How to successfully write a concept [+ AI concept writing tools]
December 3, 2024
Crafting effective concepts for testing ideas with consumers is a balancing act between creativity and precision. Whether you're developing a product, service or campaign, the way you present your ...
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Blog Insights
5 things to keep in mind when designing surveys for kids
November 25, 2024
Writing surveys for kids can be a tricky but rewarding challenge. Kids have different cognitive abilities, attention spans and ways of interpreting the world compared to adults, which means your ...
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Blog Brand
From roar to whimper: How modern branding tamed the Jaguar
November 25, 2024
The jaguar we once knew has officially been muffled. In the name of modernism, brands are scrapping the distinctive assets that once made consumers fall in love, replacing them with drab, minimalist ...
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Blog Advertising
Super Bowl Halftime: Where advertising, NFL ambitions and superstar talent collide
November 21, 2024
Every year, the U.S. Super Bowl captures more than just the game; it brings together entertainment and advertising in a colossal, record-breaking spectacle. But what’s going on behind the scenes? ...
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Blog Advertising
AdMiration feature: Aldi’s "Get into the Christmas Spirit with Kevin the Carrot"
November 21, 2024
For this week’s AdMiration feature, we looked at consumer response to Aldi’s "Get into the Christmas Spirit with Kevin the Carrot" ad. The ad is part of their 2024 Christmas campaign, which features ...
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Blog Advertising
No burger, no problem? The power of product in fast food advertising
November 20, 2024
Fast food advertising has become a cultural force, shaping not only how we eat but also how we think about convenience, cravings and indulgence. Every jingle, billboard and video ad is meticulously ...
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