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Blog Advertising
AdMiration feature: Nike’s “Stairs”
October 24, 2024
For this week’s AdMiration feature, we looked at consumer response to Nike’s “Stairs” ad. The ad is part of the brand’s new “Winning Isn’t Comfortable” campaign targeted at runners. Read on to get ...
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Blog
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog
The expert’s guide to brand health [+8 key metrics]
October 22, 2024
If the term “brand health” makes you think of popular brands like McDonald’s and Apple, you’re in good company. Statista ranks Apple as the number-one brand in the world. A recent count puts the ...
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Blog Advertising
AdMiration feature: The North Face's “We Play Different”
October 17, 2024
For this week’s AdMiration feature, we looked at consumer response to The North Face’s “We Play Different” ad. The ad serves as a new anthem for the brand, shot on unbelievable mountaintops, glaciers ...
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Blog
Shopper insights: What they are and how to best use them
October 11, 2024
Understanding the nuances of shopper behavior has become a critical success factor for brands and retailers alike. As consumer preferences shift and shopping habits evolve, gaining insight into what ...
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Blog Advertising
The advertiser’s approach to audience analysis [According to experts]
October 11, 2024
“Feedback and insights from consumers tell them what resonates and what doesn’t — before a business releases their creations out into the world.” - Steve Phillips, Zappi’s CEO and founder As ...
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Blog
5 ways to use your extra market research budget this year
October 11, 2024
As many of our customers at Zappi approach the end of their fiscal year, they often tell us they need to use up their remaining market research budget quickly, in just a matter of weeks or even days. ...
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Blog Advertising
AdMiration feature: ASICS’ “The Desk Break”
October 10, 2024
For this week’s AdMiration feature, we looked at consumer response to ASICS’ “The Desk Break” ad. The ad premiered ahead of World Mental Health Day and features Brian Cox, serving as a public service ...
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Blog Innovation
How to successfully land seasonal innovation
October 8, 2024
Every new season brings new seasonal products. And if done correctly, seasonal innovation can play a crucial role in helping a brand stay relevant and competitive. However, the path to successful ...
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