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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
2025 media consumption trends
October 31, 2024
From the social media platforms your audience hangs out on to whether streaming is in or out, media consumption trends can give you great insights into your audience — making them an important ...
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Blog
Why survey panels are your secret weapon for success
October 31, 2024
What do McDonald’s, Pepsi and Clorox all have in common? They use online market research to iterate and make more strategic decisions. Survey panels are one of those powerful market research tools ...
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Blog
Meet the new Innovation System for consumer-in-the-loop innovation
October 30, 2024
Competitive advantage for brands today is increasingly tied to how quickly and accurately they can innovate, respond to and anticipate consumer needs. When it comes to product innovation, this is ...
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Blog Innovation
Innovation spotlight: MoonBite Minis
October 30, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we tried something new. We used Zappi AI ...
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Blog
Q&A: Mentorship – giving something back and getting just as much in return
October 25, 2024
Lisa Hulme-Vickerstaff is Senior Manager - Customer Experience and Research at Trust Alliance Group, which is a group of companies including the Energy and Communications Ombudsman Services, that ...
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Blog Advertising
AdMiration feature: Nike’s “Stairs”
October 24, 2024
For this week’s AdMiration feature, we looked at consumer response to Nike’s “Stairs” ad. The ad is part of the brand’s new “Winning Isn’t Comfortable” campaign targeted at runners. Read on to get ...
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Blog AI
AI in branding: How to integrate AI into your brand strategy (+5 tools)
October 24, 2024
Gartner says that by 2025, 30% of marketing messages from large organizations will be synthetically created by AI. From immersive brand experiences to entire campaigns centered around the design and ...
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Blog Brand
The expert’s guide to brand health [+8 key metrics]
October 22, 2024
If the term “brand health” makes you think of popular brands like McDonald’s and Apple, you’re in good company. Statista ranks Apple as the number-one brand in the world. A recent count puts the ...
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Blog Advertising
AdMiration feature: The North Face's “We Play Different”
October 17, 2024
For this week’s AdMiration feature, we looked at consumer response to The North Face’s “We Play Different” ad. The ad serves as a new anthem for the brand, shot on unbelievable mountaintops, glaciers ...
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