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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer success stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

Let's talk

Read all about it

Blog

Benefits and watch outs for using synthetic data in market research

September 11, 2024

Market research is constantly evolving, offering new ways of collecting and understanding data as we progress with technological advancements. One exciting recent development is that the industry is ...

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Blog

A complete guide to online market research

September 11, 2024

Getting a clear picture of your market is crucial for business success. Online market research provides a variety of tools that make it easier to understand your audience and stay ahead of trends. ...

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Blog

How data consistency can improve your KPIs

September 10, 2024

Did you know that harnessing the power of consistent data can significantly impact your business outcomes? It’s true, consistent data practices are essential for reliable insights, improved key ...

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Blog

Zappi wrote a book!

September 6, 2024

Writing a book isn't something most companies do (especially with another company) but it’s something we’ve been talking about for years. After shifting our company focus to become an ...

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Blog Advertising

The impact of music in advertising

September 5, 2024

Let’s be honest, life without music wouldn’t be quite the same. Music has the tendency to breathe life into things — whether it be your favorite movie, your daily commute or even that ad you like so ...

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Blog Innovation

Innovation spotlight: Fanta Haunted Apple x Beetlejuice Beetlejuice

September 3, 2024

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Fanta’s Haunted Apple, a ...

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Blog

The benefits of syndicated research [+ Practical tips]

August 30, 2024

In a world where data is key to making smart business decisions, having access to the right research can set you apart from the competition. Whether you're looking for market trends, consumer ...

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Blog

The secret to faster market research: Automation

August 30, 2024

Staying informed on market trends and consumer behavior is crucial for any business. Market research is an essential tool that allows businesses to do just that — ultimately helping them to better ...

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Blog Advertising

AdMiration feature: Uber’s “On Our Way”

August 29, 2024

For this week’s AdMiration feature, we researched Uber’s “On Our Way" ad. The ad is part of their campaign created to depict Uber’s commitment to showing up for people so they can be there for all of ...

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