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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Brand
Top 10 most influential brands chosen by the Zappi team and other brand experts
September 27, 2024
Why are brands like Nike, Uber and Tide household names? Why do these brands represent entire sneakers, rideshare and laundry detergent categories? People are busy and don’t want to waste time and ...
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Blog Advertising
AdMiration feature: PayPal’s “PayPal Everywhere”
September 26, 2024
For this week’s AdMiration feature, we researched PayPal’s “PayPal Everywhere” ad. The ad is part of their massive campaign featuring Will Ferrell that announces the PayPal Debit Card can now be used ...
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Blog
Q&A: Transitioning from agency to client-side research
September 20, 2024
Bethan Blakeley has recently joined SimpliSafe UK as CX and Research Manager. The company is well established and successful in the US but has only been in the UK for a few years. She told us that ...
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Blog Advertising
AdMiration feature: KitKat’s “Break Better”
September 19, 2024
For this week’s AdMiration feature, we researched KitKat’s “Break Better” ad. The ad is part of their campaign that reinvigorates their classic “Have a break” tagline to address how important it is ...
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Blog Advertising
AdMiration feature: Müller Light's “Get the Good Going”
September 12, 2024
For this week’s AdMiration feature, we researched Müller Light’s “Get the Good Going” ad. The ad is part of their campaign created to position itself as a simpler, healthier option based on ...
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Blog AI
Benefits and watch outs for using synthetic data in market research
September 11, 2024
Market research is constantly evolving, offering new ways of collecting and understanding data as we progress with technological advancements. One exciting recent development is that the industry is ...
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Blog
A complete guide to online market research
September 11, 2024
Getting a clear picture of your market is crucial for business success. Online market research provides a variety of tools that make it easier to understand your audience and stay ahead of trends. ...
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Blog
How data consistency can improve your KPIs
September 10, 2024
Did you know that harnessing the power of consistent data can significantly impact your business outcomes? It’s true, consistent data practices are essential for reliable insights, improved key ...
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Blog
Zappi wrote a book!
September 6, 2024
Writing a book isn't something most companies do (especially with another company) but it’s something we’ve been talking about for years. After shifting our company focus to become an ...
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