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Blog
Tips & myths on building a personal brand with LinkedIn
July 31, 2024
LinkedIn is a key platform for building a personal brand and making professional connections, but there are a lot of myths out there that can steer you in the wrong direction. We recently held a ...
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Blog Advertising
Admiration feature: Corona Cero’s “For Every Golden Moment”
July 25, 2024
For this week’s AdMiration feature, we researched Corona Cero’s “For Every Golden Moment.” They created the ad as part of their Olympic & Paralympic Games campaign, after becoming the first ...
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Blog
3 tips for tackling data quality in market research
July 24, 2024
Data reigns supreme in today’s world. Which is why data quality is paramount for any business or brand. The reliability, accuracy and relevance of data needs to be non-negotiable. But the reality is ...
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Blog Innovation
The weight of Ozempic: Understanding consumers' approach to weight loss
July 23, 2024
Did you know that 60% of adults in the US and UK have a weight loss goal heading into summer? Weight loss is a deeply personal journey, often fueled by emotions such as hope, frustration and ...
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Blog Innovation
Volumetric forecasting: What it is and why you need to do it
July 19, 2024
Businesses can’t predict the future, can they? Well, if they’re using volumetric forecasting, that may be fairly close to being true. From minimizing the risks of overstocking to ensuring products ...
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Blog Advertising
AdMiration feature: Tide’s “Stains Happen to the Best of Us”
July 18, 2024
For this week’s AdMiration feature, we researched Tide’s “Stains Happen to the Best of Us.” The ad is part of P&G’s new campaign to support the Olympic Games Paris 2024, which features ...
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Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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Blog Advertising
AdMiration feature: Liquid Death’s “Ozzy Osbourne warns kids not to snort Liquid Death”
July 11, 2024
For this week’s AdMiration feature, we researched Liquid Death’s “Ozzy Osbourne warns kids not to snort Liquid Death.” Liquid Death released this campaign to promote its new Death Dust, a powdered ...
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Blog
Zappi announces strategic partnership with Woxi, further fueling product innovation through Connected Insights
July 10, 2024
Today, we are excited to announce that Woxi, a modern, agile predictive analytics platform for today's innovative decision-makers, is now part of Zappi’s partner ecosystem. We’re combining the best ...
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