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Blog Advertising
AdMiration feature: Irn-Bru’s “Mannschaft”
June 13, 2024
Welcome to a very special edition of our AdMiration feature! This week we had Richard Shotton, behavioral scientist and author of The Illusion of Choice and The Choice Factory, on as a guest author ...
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Blog
Q&A: What I learned about storytelling from my insights career
June 11, 2024
Lousia Kiwana Olafuyi is Co-Founder and Director of Kunda Kids, an award-winning children’s publishing and media company. Previously, she was an Innovation Specialist at Unilever in beauty and ...
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Blog Advertising
AdMiration feature: Fabuloso’s "The Accident"
June 6, 2024
For this week’s AdMiration feature, we researched Fabuloso’s “The Fabuloso’s: The Accident,” part of the brand’s telenovela-inspired “Dramatically Clean” campaign. Fabuloso, a Colgate-Palmolive ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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Blog Innovation
Innovation Spotlight: Taco Bell x Cheez-It Crunchwrap & Tostada
June 4, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Taco Bell and Cheez-It’s ...
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Blog Innovation
Idea screening: The complete guide [+Expert Tools]
May 31, 2024
Creating a breakthrough innovation isn’t easy. In addition to the common knowledge that the majority of new products tend to fail (95% in fact), for a new product to break through and become a ...
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Blog Advertising
AdMiration feature: Mike’s Hard Lemonade “Hard Days - Delivery”
May 30, 2024
For this week’s AdMiration feature, we researched Mike’s Hard Lemonade’s “Hard Days - Delivery” ad. This ad is part of a campaign that marks their 25th anniversary, which does a fantastic job at ...
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Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
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Blog Innovation
The Product Innovation Guide of 2024 (+ tools I recommend)
May 24, 2024
Innovation in product in 2024 Innovation isn't just a competitive edge — it's a survival strategy. Companies ranked in the top quarter for innovation generate 2.4 times higher revenue growth than ...
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