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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
Strategic insights transformation: 7 key steps for success
August 9, 2024
Change management is one of the most challenging aspects of our work, especially when it involves large organizations. But for insights leaders, it’s important to get right. Because change management ...
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Blog Advertising
AdMiration feature: Nike's "Am I A Bad Person?"
August 8, 2024
For this week’s AdMiration feature, we researched Nike’s “Am I A Bad Person?” - Winning Isn’t For Everyone. They created the ad as part of their campaign for this year’s Paris Olympic & ...
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Blog Innovation
Innovation spotlight: Starbucks’ Iced Energy Drinks
August 6, 2024
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Starbucks’ Iced Energy ...
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Blog Advertising
AdMiration feature: Nulo's “Every Dream They Hold”
August 1, 2024
For this week’s AdMiration feature, we researched Nulo’s “Every Dream They Hold.” They created the ad as part of their “Fuel Incredible” campaign for the Paris Olympic & Paralympic Games. Read on ...
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Blog Brand
Tips & myths on building a personal brand with LinkedIn
July 31, 2024
LinkedIn is a key platform for building a personal brand and making professional connections, but there are a lot of myths out there that can steer you in the wrong direction. We recently held a ...
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Blog Advertising
Admiration feature: Corona Cero’s “For Every Golden Moment”
July 25, 2024
For this week’s AdMiration feature, we researched Corona Cero’s “For Every Golden Moment.” They created the ad as part of their Olympic & Paralympic Games campaign, after becoming the first ...
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Blog
3 tips for tackling data quality in market research
July 24, 2024
Data reigns supreme in today’s world. Which is why data quality is paramount for any business or brand. The reliability, accuracy and relevance of data needs to be non-negotiable. But the reality is ...
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Blog Innovation
The weight of Ozempic: Understanding consumers' approach to weight loss
July 23, 2024
Did you know that 60% of adults in the US and UK have a weight loss goal heading into summer? Weight loss is a deeply personal journey, often fueled by emotions such as hope, frustration and ...
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Blog Innovation
Volumetric forecasting: What it is and why you need to do it
July 19, 2024
Businesses can’t predict the future, can they? Well, if they’re using volumetric forecasting, that may be fairly close to being true. From minimizing the risks of overstocking to ensuring products ...
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