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Blog Zappi news
Zappi strengthens its leadership team with key appointments in global expansion
January 31, 2024
Today, Zappi announced key changes to its global leadership team, appointing Nataly Kelly as Chief Marketing Officer and promoting Babita Earle to International Managing Director from her previous ...
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Blog Advertising
Why researching ads early and often makes all the difference
January 29, 2024
There’s a lot of benefits to starting early. More often than not, the earlier you get on board with new technology, the better positioned you are in the long run. The same goes for consumer insights. ...
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Blog
Zappi sits in the sweet spot between smart technology and research expertise
January 19, 2024
If you’re like many of the insights professionals we’ve worked with, when evaluating market research partners you categorize them into one of two broad categories: research experts or technology ...
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Blog Insights
How to be a progressive insights leader
December 18, 2023
With technology continuing to advance, constant budget constraints and the need for businesses’ to gain a competitive advantage, it's clear that now is the time to ensure your team is looking ahead ...
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Blog Innovation
FOMO and new products: Why parity is not enough
December 16, 2023
The psychology behind why we buy Think about the last time you switched brands. Maybe you’ve started using a new washing powder, or maybe you swapped your daily coffee for one you preferred. In ...
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Blog Transformation
Why systematized market research is the future of consumer insights
December 15, 2023
With so many research suppliers out there (there are over 1,300 listings on the Insight Platforms directory right now), it’s no wonder that insights teams often decide which to use on a ...
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Blog Transformation
Managing stakeholders to drive insights transformation
December 13, 2023
As you look to the future of your insights team, you’re likely facing the need to change. You’re being asked to move faster, do more with less, maybe even incorporate AI. That requires new tools and, ...
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Blog Advertising
Grow smarter with every ad using Zappi Amplify
December 12, 2023
Successful advertising hinges on a deep understanding of consumers. After all, to truly resonate with people, you have to be able to step into their shoes. While this may seem like a no-brainer, it's ...
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Blog
How to evaluate market research platforms: Questions to ask
December 1, 2023
In the future, the role of insights will be different from what it is today. Shrinking budgets, shifting expectations and AI are pushing insights teams to work in a different way to truly facilitate ...
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