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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Transformation
Why systematized market research is the future of consumer insights
December 15, 2023
With so many research suppliers out there (there are over 1,300 listings on the Insight Platforms directory right now), it’s no wonder that insights teams often decide which to use on a ...
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Blog Transformation
Managing stakeholders to drive insights transformation
December 13, 2023
As you look to the future of your insights team, you’re likely facing the need to change. You’re being asked to move faster, do more with less, maybe even incorporate AI. That requires new tools and, ...
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Blog Advertising
Grow smarter with every ad using Zappi Amplify
December 12, 2023
Successful advertising hinges on a deep understanding of consumers. After all, to truly resonate with people, you have to be able to step into their shoes. While this may seem like a no-brainer, it's ...
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Blog
How to evaluate market research platforms: Questions to ask
December 1, 2023
In the future, the role of insights will be different from what it is today. Shrinking budgets, shifting expectations and AI are pushing insights teams to work in a different way to truly facilitate ...
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Blog Innovation
Hot cocoa, snowmen, and more! Holiday innovation that sleighs this year
November 28, 2023
The holidays are here! No matter what holiday you celebrate, there’s no arguing that this time of year is critical for brands to get right. And for the CPG category, that means turning to seasonal ...
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Blog Advertising
That's a wrap! The UK’s top Christmas ads 2023
November 16, 2023
1. Aldi - Kevin and the Christmas Factory The ad: The reigning champ is back at it again! This year, Aldi introduces a new character that joins in on Kevin’s adventures, named William Conker. A sweet ...
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Blog Advertising
What insurance advertising is getting right (and what banking could do better)
November 7, 2023
Background I recently teamed up with Zappi to analyze the strengths and weaknesses of advertising in the telco category). We found that to be a mixed bag. Telco ads generally do a good job at ...
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Blog Transformation
How to successfully democratize research to become a consumer-centric organization
November 6, 2023
I’m going to come right out and say something that has been on my mind for the last several years: Democratization is the future of consumer insights. It’s the key to enabling organizations to be ...
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Blog Innovation
Why less is more in making your Halloween innovation a success
October 23, 2023
It’s spooky season! It’s the time of year when we cover our homes in pumpkins and fake cobwebs, dress up our kids (or ourselves) in fun costumes, and eat enough candy to make ourselves sick (or maybe ...
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