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Blog Insights
Digitize or die: Thriving in the future of market research
June 21, 2023
We know that customer-centricity is essential for the success of any brand operating in a competitive marketplace. Companies that understand their consumers’ needs, desires and preferences are best ...
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Blog Advertising
The state of creative effectiveness in 2023
June 20, 2023
What makes an ad great? And what role does creative effectiveness play in getting an ad to greatness? This year, Dove made a powerful impact with its “Cost of Beauty” campaign, a raw and emotional ...
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Blog Innovation
3 ways McDonalds use consumer insights to super-charge their innovation process
May 31, 2023
Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...
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Blog
Why AI will kill the researcher (and how to ensure your survival)
May 26, 2023
AI is killing the researcher as we know it. But that’s not necessarily a bad thing. Hear us out. AI is disrupting every stage of the research process. It can spout questions for a consumer survey ...
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Blog Transformation
The future role of consumer insights: How to lead your team to success
May 25, 2023
Technology continues to advance and AI capabilities are evolving on a daily basis. Combine this with budget constraints and the need for businesses to gain a competitive advantage and it’s clear that ...
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Blog Innovation
Innovation research metrics: Trial & Breakthrough Potential
May 15, 2023
Great innovation is often not the work of a lone genius who has a breakthrough idea while sitting alone in deep thought. Instead, ideas are molded and shaped throughout an innovation process until ...
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Blog
AI and the new researcher hierarchy of needs
May 12, 2023
The AI revolution isn’t coming; it’s already here. And if you’re a researcher that hasn’t experimented with AI tools, you’re already behind. With greater mandates to become agile, the “old way” of ...
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Blog Advertising
C.R.E.A.T.E. better advertising with consumer insights
May 10, 2023
Let’s be honest, making advertising that really works isn’t easy. There are a lot of moving parts, but at its core, creating great advertising requires a mix of both art and science. It requires the ...
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Blog Advertising
The next revolution in advertising is here
May 1, 2023
We know the importance of creating effective ad campaigns that can boost sales and boost brand equity. But with a cost-of-living crisis, greater demands for ROI and consumer expectations for brands ...
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