Skip to content
GET THE REPORT
Login / Register
Let's talk

Posts by Zappi

Tags:

Tags:

state of connected insights 2026
Blog
The state of connected insights in 2026
September 9, 2026
Consumer insights have always been important, but having more data and technology doesn't automatically mean having better consumer understanding. In our third annual Connected Insights Imperative ...
Read story
Blog
Zappi’s perspective on human, AI and synthetic research & how to determine the right approach
June 16, 2026
AI and synthetic research methods are reshaping how brands gather consumer insights, which makes for an exciting time of change. New use cases are emerging as more teams gain access to consumer ...
Read story
Blog Advertising
AI assistant ads: What consumers think about advertising in LLMs
June 10, 2026
Ads are coming to AI assistants. The only real question now is whether users will accept them. To understand where consumers stand, we surveyed 1,000 LLM users in the US to uncover what today's early ...
Read story
Blog
6 big bets for CPG leaders in 2026 and beyond
May 4, 2026
Growth in CPG is getting harder and harder as consumer preferences and organizational calibrations continue to shift. Overall, consumers are more value-driven, loyalty is less predictable, portfolios ...
Read story
Blog
Closing the AI gap: How CPG brands can unlock growth and efficiency
April 29, 2026
AI isn’t a future-state conversation for CPG brands. It’s already reshaping how products are discovered and purchased. But most CPG organizations are stuck in a strange middle ground with high ...
Read story
Blog Innovation
The value gap: What consumers care about vs. what they’ll pay for
April 20, 2026
Today’s CPG shopper still cares deeply about sustainability, ethics and brand values. But at the same time, they’re working with tighter budgets and more scrutiny over every purchase. The result is a ...
Read story
Blog Innovation
How consumers find and choose CPG products today
April 15, 2026
The path to purchase is much more fragmented and far less controlled by brands than it used to be. Consumers discover products across multiple channels, evaluate far more options and make more ...
Read story
Blog
Why brand loyalty is collapsing across CPG brands
April 6, 2026
For decades, brand loyalty was one of the most powerful advantages in CPG. Strong brands didn’t just drive awareness, they drove repeat purchases. They justified premium pricing through this loyalty ...
Read story
Blog
The end of price-led growth: Why CPG brands need a new playbook
April 1, 2026
For the past three years, CPG growth has been powered by a relatively simple formula: Raise prices, protect margins and let inflation do the heavy lifting. Inflation provided cover, retailers ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.