Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Kirsten Lamb

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
Creative effectiveness examples: Data on some of the most successful ads
October 21, 2026
Creative effectiveness is directly tied to higher ROI, short-term sales and long-term brand equity. But there is no single formula for effective advertising. Effective ads can look dramatically ...
Read story
Blog Advertising
How to measure creative effectiveness
October 19, 2026
Creative effectiveness goes beyond surface-level metrics like views, clicks or engagement. Measuring creative effectiveness allows you to understand how the visuals, messaging, narrative and audio ...
Read story
zappi pumpkin spice
Blog Innovation
The economics, marketing and psychology behind Pumpkin Spice: Fall’s most enduring flavor
September 30, 2026
Pumpkin spice is the ultimate fall flavor. The global pumpkin spice market is valued at $1.25 billion. Starbucks alone sells 20 million Pumpkin Spice Lattes every year, accounting for nearly 10% of ...
Read story
smash burger trend zappi
Blog Innovation
How the smash burger reinvented the burger category
September 22, 2026
62% of American consumers say they love a burger. And this love has translated into a love for the simple, caramelized, crispy edges of a smash burger. The smash burger exploded in 2014 with ...
Read story
building blocks of the Ehrenberg-Bass methodology
Blog Brand
A marketer’s breakdown of the Ehrenberg-Bass methodology
September 10, 2026
Again and again, Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute, advocates for a simple, powerful principle: follow the evidence. Romaniuk believes in marketing as a science. ...
Read story
Blog Innovation
Why America loves dirty soda: The consumer psychology behind the trend
August 26, 2026
9% of consumers now call the dirty soda their favorite drink. A combo of soda, flavored syrups, creams, fruit purees and citrus juice — dirty soda was created in Utah as a luxury-yet-affordable ...
Read story
Blog Innovation
How matcha moved from tradition to trend
August 14, 2026
Matcha has become one of the biggest trending products in 2026. The matcha market is currently worth $5.5 billion in 2026, with experts predicting the market will hit $8.9 billion by 2033. A historic ...
Read story
Blog
Where connected insights are headed next
August 7, 2026
Every major business function, from finance to ops, has evolved from reporting to intelligence. Consumer insights is following the same path. And connected insights are the next stage. With connected ...
Read story
Blog
The new rules of global marketing
July 29, 2026
As the biggest World Cup in history, the 2026 tournament gave brands a huge opportunity to connect with local fans' culture and sense of national pride as 48 teams went head-to-head for the FIFA ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.