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Posts by Kirsten Lamb

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Blog
Why America loves dirty soda: The consumer psychology behind the trend
August 26, 2026
9% of consumers now call the dirty soda their favorite drink. A combo of soda, flavored syrups, creams, fruit purees and citrus juice — dirty soda was created in Utah as a luxury-yet-affordable ...
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Blog Innovation
How matcha moved from tradition to trend
August 14, 2026
Matcha has become one of the biggest trending products in 2026. The matcha market is currently worth $5.5 billion in 2026, with experts predicting the market will hit $8.9 billion by 2033. A historic ...
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Blog
Where connected insights are headed next
August 7, 2026
Every major business function, from finance to ops, has evolved from reporting to intelligence. Consumer insights is following the same path. And connected insights are the next stage. With connected ...
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Blog
The new rules of global marketing
July 29, 2026
As the biggest World Cup in history, the 2026 tournament gave brands a huge opportunity to connect with local fans' culture and sense of national pride as 48 teams went head-to-head for the FIFA ...
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Blog
How to measure sponsorship success at the 2026 World Cup
July 8, 2026
FIFA predicts that at the close of the 2026 World Cup, brands will have generated roughly $13 billion in revenue, making it the largest commercial World Cup ever. But with a record 48 teams competing ...
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Blog
What Cannes Lions tells us about marketing in 2027
June 24, 2026
The 73rd Cannes Lions festival is taking place from June 22nd to June 26th this year. Far from an outdated festival, Cannes points to key shifts and trends within the marketing industry. “The ...
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Blog
The hidden social network connecting World Cup fans
June 12, 2026
TikTok, Instagram and Facebook were once the go-to digital platforms where global soccer fans would share memes, connect with other fans, vent about gameday wins and losses during The World Cup. But ...
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Blog Innovation
World Cup packaging goes collectible in 2026
June 3, 2026
Player-designed sneakers, limited-edition jerseys, game-day beer: once all that mattered to soccer fans during the World Cup was what was inside the box. No longer purely functional, packaging has ...
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Blog
How adaptive survey design improves data quality
May 27, 2026
Traditional surveys are static. Questions are pre-written and pre-set by researchers with zero customization to respondents. Long, pre-set surveys often lead to respondent fatigue with up to 30% of ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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