Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Posts by Jennifer Phillips April

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
How much Sunday Night Football advertising really costs
January 16, 2026
Sunday Night Football isn’t just another primetime show. It’s one of the last places where advertisers still get what linear TV used to promise by default: massive, live, unduplicated reach. NBC’s ...
Read story
Blog
What today’s best insights teams have in common
January 9, 2026
You’re watching the clock for your next meeting when someone asks, “Can we get some quick data on this?” This question is more about confidence than research. Decisions are happening faster, and the ...
Read story
Blog Advertising
The new Super Bowl playbook: Real-time data and rapid creative optimization
December 12, 2025
The Super Bowl is one of the biggest stages in advertising in the US, but most brands still treat it like a one-night performance. They air the ad, watch the reactions roll in, then wait for a long ...
Read story
Blog
How the fastest-growing retail brands are winning in 2025
November 25, 2025
Retail is in an acceleration cycle, and most brands aren’t keeping up. Consumer behavior is changing faster than annual plans, category norms or outdated playbooks can handle. Yet a small group of ...
Read story
Blog
What is a descriptive study? Definition, design and examples
November 18, 2025
Every good research study starts with clarity. Once you know what is happening, then you can begin to understand why it’s happening. Descriptive studies deliver that clarity. Think of them as the ...
Read story
Blog Brand
How CMOs protect and grow brand equity with predictive clarity
November 4, 2025
CMOs don’t just need more data — they need faster clarity. Margins are thin, loyalty is fragile and retail decisions move faster than you can build a report. But most brand tracking still runs on a ...
Read story
Blog Innovation
Why finance analysts win with faster, more predictive insights: Zappi innovation
October 14, 2025
Most analysts think rigor takes time. But what if that belief is slowing them down? In today’s market, speed is the new rigor because it’s the market that moves even faster. According to Gartner, ...
Read story
Blog Innovation
How retail analysts can turn scattered data into smart decisions
October 8, 2025
According to Deloitte’s Retail Industry Outlook 2025, the retail sector is shifting from mass to micro. It’s moving away from a broad, supply-driven approach and toward data-driven experiences. But ...
Read story
Blog Innovation
Why more data won’t save you: The CMO’s guide to smarter innovation
September 19, 2025
The biggest lie retail CMOs believe: more data equals better decisions. Yes, you have plenty of loyalty points, point-of-sale records and app analytics. But more data doesn’t guarantee insight or ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.