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Posts by Janine Klimko & Katie Sweet

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Blog Innovation
Innovation Spotlight: Dove Men+Care FIFA World Cup Body & Face Wash
May 12, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dove Men+Care FIFA World ...
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Blog Innovation
Innovation Spotlight: Coffee mate Cool Crème Frozen Creamers
April 7, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Coffee mate Cool Crème ...
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Blog Innovation
What new candy will win Easter 2026? What shoppers want most
March 24, 2026
Every spring, candy brands roll out a fresh lineup of Easter treats hoping to earn a spot in shoppers’ baskets. This year, Easter candy innovation leaned less on entirely new products and more on ...
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Blog Innovation
Innovation Spotlight: Dutch Bros Ready-to-Drink Iced Lattes
March 10, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Dutch Bros Ready-to-Drink ...
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Blog Innovation
Innovation Spotlight: Marvel OREO Stuf of Legends
February 17, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Marvel OREO Stuf of ...
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Blog Innovation
Inside the zero-proof boom: What consumers really think about non-alcoholic spirits
January 27, 2026
As more and more consumers rethink their relationships with alcohol, zero-proof spirits are stepping in to fill a gap traditional soft drinks can’t. Options like non-alcoholic bourbon, tequila, gin ...
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Blog Innovation
Innovation Spotlight: Just Meat Plant-Based Chicken
January 13, 2026
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Just Meat, a new line of ...
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Blog Innovation
Innovation Spotlight: Magnolia Table Frozen Baked Goods
December 9, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Magnolia Table’s frozen ...
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Blog Innovation
Unwrapping the favorites: Top candies consumers are craving this Christmas
November 25, 2025
One of the best things about the holiday season, in our opinion, is the candy. Holiday candy is a little dose of joy wrapped in festive colors with fun seasonal shapes and nostalgic flavors. And ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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