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Posts by Janine Klimko & Katie Sweet

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Blog Innovation
Shaken, stirred or canned? Why consumers are gravitating towards RTD cocktails
June 17, 2025
Ready-to-drink (RTD) alcoholic beverages have taken off in the last few years. From canned cocktails to spiked seltzers, these pre-mixed drinks appeal to consumers seeking convenience, portability ...
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Blog Innovation
Innovation spotlight: Clawtails by White Claw
June 10, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Clawtails, White Claw’s ...
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Blog Innovation
Gut feelings: What consumers really want from yogurt today
May 13, 2025
Once seen as a bit of a boring breakfast option, yogurt is now a category with a lot going on. Go to any yogurt section of your local grocery store and you’ll see what we mean. There are, of course, ...
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Blog Innovation
Innovation spotlight: Lindt Lindor Carrot Cake
April 15, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lindt Lindor Carrot Cake, ...
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Blog Innovation
A look inside Easter baskets: Top bunny and egg-shaped candies consumers love
April 8, 2025
The spring and Easter season is one of our favorite times of year — mostly because we get an excuse to eat more candy! It’s impossible to walk into a grocery store and not see multiple different ...
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Blog Innovation
Inside the prebiotic & probiotic soda boom: Consumer trends and top picks
March 18, 2025
Prebiotic and probiotic sodas have grown in popularity as consumers look for healthier alternatives to traditional soda. They typically contain less sugar than traditional sodas, but they also offer ...
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Blog Innovation
Innovation spotlight: Simply Pop Prebiotic Soda
March 11, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Simply Pop, Coca-Cola’s ...
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Blog Innovation
Innovation spotlight: Lay’s All Dressed chips
February 18, 2025
Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Lay’s All Dressed chips, a ...
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Blog Innovation
Top zero alcohol beers consumers are sipping through Dry January
January 21, 2025
It’s late January, which means many of us around the world have already given up on our new year’s resolutions. It also means that many people are taking part in Dry January — which involves ...
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The State of Creative Effectiveness
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