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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

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Pricing

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Posts by Janine Klimko & Katie Sweet

Blog Innovation

From freezer to fork: What consumers really want in ready-to-eat meals

November 11, 2025

Convenience often wins these days — and few products deliver it quite like single-serve, ready-to-eat frozen meals. These meals offer a quick solution when you don’t have time or energy to cook. They ...

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Blog Innovation

Trick or treat: Which Halloween candies are winning in 2025

October 21, 2025

We love the magic of Halloween candy. Each year our favorite brands roll out seasonal candy with packaging in traditional Halloween colors, and they play with fun, festive candy shapes like pumpkins, ...

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Blog Innovation

Innovation Spotlight: Milano Chai Latte

October 7, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Milano Chai Latte, the ...

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Blog Innovation

The hottest hot sauces in the US, ranked by consumers

September 23, 2025

Hot sauce isn’t just a condiment in America. It’s a cultural staple. For some, a few drops are enough to liven up a meal. For others, a meal without a lot of added heat isn’t worth eating. Across ...

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Blog Innovation

Innovation Spotlight: Cholula’s Cooking Sauces

September 8, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Cholula Cooking Sauces, ...

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Blog Innovation

What consumers like in their salty snacks, straight from Zappi’s Normative Data Agent

August 19, 2025

While consumer data is everywhere, it’s not always easy to connect the dots, and that can leave ideas feeling out of step with both consumers and the market. But once you have a body of research ...

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Blog Innovation

Innovation Spotlight: Vacation’s Classic Whip SPF 50

August 12, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Vacation’s Classic Whip SPF ...

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Blog Innovation

Innovation Spotlight: Wendy’s Frosty Swirls & Fusions

July 22, 2025

Welcome to Innovation Spotlight! Each month we’ll spotlight a brand that’s capitalizing on a current consumer trend with a new product innovation. This month we researched Wendy’s Frosty Swirls & ...

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Blog Innovation

The coolest picks of summer: What frozen treats consumers crave

July 8, 2025

The 4th of July is behind us so we all know what that means: It’s officially summer in the US! Now we have just one thing on our minds, and that’s staying cool with some of our favorite classic ...

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