Innovate quickly & confidently to drive growth
With an agile research system that fuels product development with better, more actionable consumer insights early & often
Zappi Innovation System
Not just a better pre-test. A better consumer centric innovation development system. Zappi is the only agile market research platform that creates a learning loop, making you smarter the more you use it.
Proven to help you develop more effective products & services
4-6x
higher success rates for agile innovation vs conventional60%
faster from ideation to innovation with Zappi95,000+
innovation ideas improved using ZappiFASTER OPTIMIZATION
Nurture ideas & concepts
Bring consumer perspectives into every innovation decision. Using insights that don't just tell you which products to launch, but how to make them better. See what to optimize and why from actionable diagnostics, to discover:
What consumers like/dislike with open-ended feedback.
What design & messaging elements are working & why.
What should be packaged together to drive growth
MORE & BETTER VALIDATION
Identify potential to drive growth
Unhelpful go / no go assessments are a thing of the past. We've worked with top innovators & behavioral experts to create frameworks that identify the best launch strategies so you can squeeze the most out of every idea.
Find your audience & product market fit
Real world insights
Proven metrics
SYSTEMATIC INSPIRATION
Learn from all your research
You can’t create a competitive advantage while doing what everyone else is doing. Spot the most compelling opportunities through your lens using tagging & clever data structures. All in just a few clicks.
Easily identify characteristics that drive success (or not)
Understand what consumers want you to do differently
See if your ideas & concept work is improving year on year.
For a new shake flavor, I analyze drivers of interest & purchase in the shakes we’ve tested before. I see how consumers played those concepts back & what we can do differently.
With Zappi, we have gained the ability to iterate on ideas instead of using a traditional validation approach. This has improved how we learn throughout the entire research process and improved our success rate in-market.
Helping the most progressive brands innovate
Make good ideas great. Make great ideas greater.
Explore our solutions
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
- WHY CUSTOMERS LIKE IT
- Identify the best design routes
- Optimize with rich diagnostics
- Understand real shelf performance
- In-context & System 1 methods
- WHY CUSTOMERS LIKE IT
- Prioritize the best ideas
- Refine with rich diagnostics
- Move fast without sacrificing depth
- Robust ranking methods
Idea screening
Pack testing
Concept testing
No.1 agile research platform
Great innovation comes from a process of continuous experimentation and iteration. No matter where you are in that process, we’ve got a system that helps you turn great ideas into great products.
