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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Insights
What makes the ultimate insights partner
September 20, 2022
What does it mean to be an ideal insights partner? The ultimate partner for serving as the voice of the consumer in an organization? During a recent Inside Insights podcast episode, co-hosts Patricia ...
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Blog Insights
We’re heading into a recession… Are you ignoring your customers?
June 30, 2022
All signs point to an imminent recession. We can bury our heads in the sand and pretend it’s not happening, or we can buckle up and focus on what’s important — which, in my opinion, is simple: our ...
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Blog Advertising
How advertising can be a catalyst for cultural change
June 29, 2022
When you think about combating global crises like climate change, you probably don’t think of advertising as the solution. But advertising plays a bigger role than you may think. We saw this impact ...
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Blog Insights
How successful researchers build tech-based partnerships
April 28, 2022
As a successful researcher, there’s no question that you’re busy. You have a lot on your plate. Your budget is tight. And now, you need to find a new tech platform? That takes a toll. It takes time. ...
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Blog Insights
How problem definition will help you find the real solution
February 4, 2022
I’m the type of person who really doesn’t like meetings. I appreciate their necessity and often enjoy spending time with my colleagues during them, but as a rule I try to limit the amount of time I ...
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Blog Zappi news
Data for creators: Inspire and validate your ideas
January 27, 2022
You are a creator. You’re a creator even if you don’t call yourself one. Because if you’re part of a team that creates brands, ads or innovative new products and services, you’re a creator. As a ...
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Blog Insights
The elements of a great business partnership
December 9, 2021
Over two years ago, Zappi, at the time a small technology startup, and Mars, one of the largest family-owned businesses in the world, set out on a journey together to shake up the status quo. On ...
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Blog Transformation
5 tips for setting up a knowledge management system
October 7, 2021
In today’s world, there’s no doubt that knowledge is power. Businesses are trying to capitalize on the knowledge they already have by standing up knowledge management systems (KMS) — with the ...
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Blog Advertising
Make storyboard testing your secret advertising weapon
August 19, 2021
Advertising is ubiquitous and more affordable than ever. To stand out in a cluttered environment, true creative excellence is a brand’s trump card to successfully connect with their audience, get ...
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