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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
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Blog Insights
Latest list of insights job titles
April 23, 2024
Are you interested in a career in insights, but not sure where to start your search? Or even what to search for? Maybe you’re just curious about what a role in insights involves. In this article, ...
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Blog Insights
Q&A: Being, not doing: What I learned from taking a sabbatical
April 16, 2024
Mandy Seal is a Senior Insight Manager at Mars, Inc. within their Pet Nutrition team. Her role is to work with business colleagues to identify challenges and opportunities, and translate them into ...
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Blog Insights
What is data storytelling?
April 3, 2024
Data storytelling is the art of turning raw data into a compelling narrative that informs business decisions. According to McKinsey & Company, companies that prioritize data-driven ...
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Blog Insights
Consumer insights: What they are and how to use them
April 2, 2024
Have you ever wondered how big brands create blockbuster ads? Or how your favorite snack brand landed on that new hit flavor? What about how that food delivery app created its user friendly design? ...
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Blog Insights
Insights managers: It’s time to stop hiding behind the numbers
March 27, 2024
Have you ever felt like you’re shouting uselessly into the void? Like no one’s listening? As an insights manager, you spend all your time running the research, putting together presentations and then ...
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Blog Insights
How to be a progressive insights leader
December 18, 2023
With technology continuing to advance, constant budget constraints and the need for businesses’ to gain a competitive advantage, it's clear that now is the time to ensure your team is looking ahead ...
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Blog Insights
3 Takeaways from Zappi’s debut at Groceryshop 2023
September 27, 2023
Our first time at Groceryshop! Last week, I had the pleasure to attend Groceryshop in Las Vegas for the first time. Being Zappi’s first time attending the event, I was eager to see customers and ...
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Blog Insights
Looking ahead: The insights team org chart of the future
September 20, 2023
You’ve probably seen a lot of change to the insights function throughout your career. You’ve seen technology disrupt the way research is done. You’ve seen business needs evolve and expectations for ...
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