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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Marketing
The marketer’s guide to implicit research: What it is and why it matters
February 21, 2025
Psychologist Daniel Kahneman, author of the best-selling Thinking, Fast and Slow, says we make roughly 35,000 decisions a day. Our brains constantly process information from what to have for lunch to ...
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Blog Marketing
The marketer’s guide to choosing a consumer insights platform
February 7, 2025
What do your customers want today? What will they want next year? Which new ad concept will be a winner with a new audience segment? These are the types of questions consumer insights tools can help ...
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Blog Insights
Women to watch in market research in 2025
January 28, 2025
The field of market research is ever-evolving, with new methodologies and insights shaping the way we understand consumers and markets. At the forefront of this are remarkable women who are not only ...
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Blog Insights
How to succeed in your new insights role
January 14, 2025
Starting a new role in consumer insights can be both exhilarating and overwhelming. The first few months are critical in establishing yourself, gaining trust and showing how your work can impact ...
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Blog Marketing
Unlocking the power of audience research: A comprehensive guide
December 5, 2024
Understanding your audience is the foundation of successful marketing campaigns, product development and consumer engagement strategies. According to a Nielsen report, nearly 84% of marketers feel ...
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Blog Insights
How to become a market researcher: Essential insights for career success
December 4, 2024
Good news if you’re interested in a career in market research. This fast-growing area touches every industry you can imagine and is in high demand. According to the Occupational Outlook Handbook, ...
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Blog Insights
5 things to keep in mind when designing surveys for kids
November 25, 2024
Writing surveys for kids can be a tricky but rewarding challenge. Kids have different cognitive abilities, attention spans and ways of interpreting the world compared to adults, which means your ...
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Blog Marketing
How behavioral science can transform your research and marketing
November 6, 2024
Today, people make most decisions without deep reflection. Instead, we rely on shortcuts, or “heuristics,” to simplify our choices. As researchers and marketers, understanding these shortcuts can ...
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Blog Insights
Q&A: Mentorship – giving something back and getting just as much in return
October 25, 2024
Lisa Hulme-Vickerstaff is Senior Manager - Customer Experience and Research at Trust Alliance Group, which is a group of companies including the Energy and Communications Ombudsman Services, that ...
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