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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
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Blog Insights
What to look for in a market research company (+ 6 favorites)
June 18, 2024
Should your brand be working with a market research company? What types of market research companies exist and how can you determine which will best suit your needs? Understanding the functions and ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
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Blog Insights
The art of data storytelling: 6 tips from an award-winning storyteller
May 21, 2024
Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...
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Blog Insights
3 reasons why you need to do a virtual shelf test
May 10, 2024
Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...
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Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
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Blog Insights
Q&A: Being, not doing: What I learned from taking a sabbatical
April 16, 2024
Mandy Seal is a Senior Insight Manager at Mars, Inc. within their Pet Nutrition team. Her role is to work with business colleagues to identify challenges and opportunities, and translate them into ...
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