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The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
The state of connected insights in 2024
August 20, 2024
As businesses and organizations gather large amounts of customer data from various sources, the ability to integrate and interpret this information holistically becomes a critical competitive ...
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Blog Insights
Strategic insights transformation: 7 key steps for success
August 9, 2024
Change management is one of the most challenging aspects of our work, especially when it involves large organizations. But for insights leaders, it’s important to get right. Because change management ...
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Blog Insights
Q&A: Charting the way for mental wellbeing in insights
July 17, 2024
Suzanne Lugthart is an independent consultant who started out as a media buyer but found her niche in research and consumer behavior after obtaining her Marketing MBA. This led to her first research ...
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Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
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Blog Insights
What to look for in a market research company (+ 6 favorites)
June 18, 2024
Should your brand be working with a market research company? What types of market research companies exist and how can you determine which will best suit your needs? Understanding the functions and ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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Blog Insights
Q&A: Brands owe it to consumers to represent the underrepresented
May 28, 2024
Katya Des Etages is a Senior Research Executive at Channel 4, supporting the commercial arm of the business, Channel 4 Sales, and specializing in research designed to educate the media and ...
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Blog Insights
The art of data storytelling: 6 tips from an award-winning storyteller
May 21, 2024
Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...
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Blog Insights
3 reasons why you need to do a virtual shelf test
May 10, 2024
Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...
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