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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Insights
What is data storytelling?
April 3, 2024
Data storytelling is the art of turning raw data into a compelling narrative that informs business decisions. According to McKinsey & Company, companies that prioritize data-driven ...
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Blog Insights
Consumer insights: What they are and how to use them
April 2, 2024
Have you ever wondered how big brands create blockbuster ads? Or how your favorite snack brand landed on that new hit flavor? What about how that food delivery app created its user friendly design? ...
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Blog Insights
Insights managers: It’s time to stop hiding behind the numbers
March 27, 2024
Have you ever felt like you’re shouting uselessly into the void? Like no one’s listening? As an insights manager, you spend all your time running the research, putting together presentations and then ...
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Blog Insights
How to be a progressive insights leader
December 18, 2023
With technology continuing to advance, constant budget constraints and the need for businesses’ to gain a competitive advantage, it's clear that now is the time to ensure your team is looking ahead ...
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Blog Insights
3 Takeaways from Zappi’s debut at Groceryshop 2023
September 27, 2023
Our first time at Groceryshop! Last week, I had the pleasure to attend Groceryshop in Las Vegas for the first time. Being Zappi’s first time attending the event, I was eager to see customers and ...
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Blog Insights
Digitize or die: Thriving in the future of market research
June 21, 2023
We know that customer-centricity is essential for the success of any brand operating in a competitive marketplace. Companies that understand their consumers’ needs, desires and preferences are best ...
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Blog Insights
6 kickass market research podcasts you need to know about
January 26, 2023
Before launching the sixth season of our podcast, we thought we’d take a moment to share some other market research podcasts we like — so we created a list of captivating and kickass ones you don’t ...
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Blog Insights
8 market research blogs you need to read for 2023
December 21, 2022
Everyone wants to stay on top of their game and keep up to date with the latest trends and strategies in their industry. And what better time to start applying new learnings than when you’re kicking ...
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Blog Insights
Why Zappi is the insights platform for you
December 12, 2022
Your ads won’t land and your products won’t sell if they don’t appeal to your consumers. Hopefully that’s something we can all agree on. The challenge is that no matter how well you know your ...
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