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Connected insights: What they are and how to use them
August 19, 2026
Every consumer research project creates an opportunity for brands to learn. But what happens to those learnings once the project is over? Too often, the data from these consumer insights projects ...
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Blog Insights
9 skills you need to become an insights legend
August 6, 2021
In the world of insights, things move pretty fast. As a researcher, you really want to spend your time digging into your data to get the most out of it – but the reality is, you’re often stuck ...
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Blog Advertising
The recipe for legendary advertising
July 7, 2021
Previously heard on Inside Insights, this interview with PepsiCo marketing and insights leaders Fernando Kahane and Tim McEntaggart covers what creative excellence really means and how you can use ...
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Blog Transformation
11 things you can do to be more customer centric
July 1, 2021
It’s not uncommon to see brands claiming to be customer centric, but what does that really mean? Sure, it sounds and looks nice on paper, but most of the time it’s just something organizations say ...
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Blog Marketing
5 ways to be a better insights partner, by PepsiCo’s Global CMO
May 6, 2021
For any great partnership to work, both parties need an empathetic understanding of each other’s wants, needs and general perspectives on life. Without this understanding, you’ll end up with a ...
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Blog Insights
What is systematic market research?
December 11, 2019
At present, the consumer insights landscape — whether you look at corporate insights, the vendor landscape, or the consumers themselves — is between two worlds: digital and analog. An industry formed ...
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Blog Insights
Everything you need to know about market research automation
June 6, 2019
Market research automation is big news. It was identified as one of the top three game changers in this year’s GRIT report, after big data, and storytelling. GRIT Game Changers report shows that ...
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Blog Insights
You’re not in consumer insights to be a project manager
May 23, 2019
If you’re in a corporate consumer insights role, I’m guessing that you chose your career because you’re interested in people and what makes them tick: why they do what they do and buy what they buy. ...
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