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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Insights
The skills insights professionals need to succeed in the future
August 24, 2023
From embracing the era of AI to ensuring data and insights run through organizations like a stream to fuel decisions, there's a major shift in how insights teams of today function. I’ve grown up with ...
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Blog Insights
Digitize or die: Thriving in the future of market research
June 21, 2023
We know that customer-centricity is essential for the success of any brand operating in a competitive marketplace. Companies that understand their consumers’ needs, desires and preferences are best ...
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Blog Insights
The future role of consumer insights: How to lead your team to success
May 25, 2023
Technology continues to advance and AI capabilities are evolving on a daily basis. Combine this with budget constraints and the need for businesses to gain a competitive advantage and it’s clear that ...
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Blog Insights
6 kickass market research podcasts you need to know about
January 26, 2023
Before launching the sixth season of our podcast, we thought we’d take a moment to share some other market research podcasts we like — so we created a list of captivating and kickass ones you don’t ...
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Blog Insights
8 market research blogs you need to read for 2023
December 21, 2022
Everyone wants to stay on top of their game and keep up to date with the latest trends and strategies in their industry. And what better time to start applying new learnings than when you’re kicking ...
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Blog Insights
Why Zappi is the insights platform for you
December 12, 2022
Your ads won’t land and your products won’t sell if they don’t appeal to your consumers. Hopefully that’s something we can all agree on. The challenge is that no matter how well you know your ...
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Blog Insights
What makes the ultimate insights partner
September 20, 2022
What does it mean to be an ideal insights partner? The ultimate partner for serving as the voice of the consumer in an organization? During a recent Inside Insights podcast episode, co-hosts Patricia ...
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Blog Insights
We’re heading into a recession… Are you ignoring your customers?
June 30, 2022
All signs point to an imminent recession. We can bury our heads in the sand and pretend it’s not happening, or we can buckle up and focus on what’s important — which, in my opinion, is simple: our ...
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Blog Advertising
How advertising can be a catalyst for cultural change
June 29, 2022
When you think about combating global crises like climate change, you probably don’t think of advertising as the solution. But advertising plays a bigger role than you may think. We saw this impact ...
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