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Posts by Kim Malcolm & Kelsey Sullivan

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Blog Advertising
AdMiration feature: Dunkin's "Shake That Ess"
January 16, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s "Shake That Ess" ad. The ad is part of their campaign with 2024’s breakout artist Sabrina Carpenter to promote the ...
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Blog Advertising
AdMiration’s best ads of 2024
December 12, 2024
In honor of concluding our first year of the AdMiration series, we wanted to call out and celebrate the top five ads we’ve seen this year from the US and UK. In AdMiration, we always show the sales ...
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Blog Advertising
AdMiration feature: The UK’s top supermarket Christmas ads 2024
December 5, 2024
For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...
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Blog Advertising
AdMiration feature: Aldi’s "Get into the Christmas Spirit with Kevin the Carrot"
November 21, 2024
For this week’s AdMiration feature, we looked at consumer response to Aldi’s "Get into the Christmas Spirit with Kevin the Carrot" ad. The ad is part of their 2024 Christmas campaign, which features ...
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Blog Advertising
Zappi Amplify: A better, consumer-centric ad development system
April 17, 2024
Every brand wants to create great ads. In a highly competitive world, great advertising plays a key role in ensuring your brand is more likely to come to mind and be chosen (versus others) at key ...
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Blog Advertising
Why researching ads early and often makes all the difference
January 29, 2024
There’s a lot of benefits to starting early. More often than not, the earlier you get on board with new technology, the better positioned you are in the long run. The same goes for consumer insights. ...
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The State of Creative Effectiveness
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