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Customer Success McDonald's Iterative innovation research with McDonald's

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

LET'S TALK

Posts by Kim Malcolm & Kelsey Sullivan

Blog Advertising

AdMiration feature: M&M's "Horrific & Delicious"

October 30, 2025

For this week’s AdMiration feature, we looked at consumer response to M&M’s "Horrific & Delicious" ad, which promotes the brand's limited edition Halloween mix just in time for trick or ...

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Blog Advertising

AdMiration feature: Nature Valley's "Jealousy"

October 23, 2025

For this week’s AdMiration feature, we looked at consumer response to Nature Valley's "Jealousy" ad, part of the brand’s new “We Make Nature Delicious" campaign, which showcases their portfolio in a ...

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Blog Advertising

AdMiration feature: Dove's “Change the Compliment”

October 16, 2025

For this week’s AdMiration feature, we looked at consumer response to Dove's “Change the Compliment” ad, released for International Day of the Girl, which urges people to change how they approach ...

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Blog Advertising

AdMiration feature: Tootsie Pop's “How Many Licks”

September 25, 2025

For this week’s AdMiration feature, we looked at consumer response to Tootsie Pop's “How Many Licks" ad, which introduces a refreshed version of the brand’s 1970s classic commercial. Read on to get ...

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Blog Advertising

AdMiration feature: Just Eat’s “Every Neighbour Got Their Flava”

September 18, 2025

For this week’s AdMiration feature, we looked at consumer response to Just Eat’s “Every Neighbour Got Their Flava” ad, which promotes the brand's on-demand delivery app and stars R&B artist Craig ...

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Blog Advertising

AdMiration feature: The Farmer's Dog “The Jump”

September 10, 2025

For this week’s AdMiration feature, we looked at consumer response to The Farmer’s Dog “The Jump” ad, which promotes the brand's line of fresh, personalized dog food. Read on to get our 3-2-1 ...

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Blog Advertising

AdMiration feature: Skechers’ “Scary Fast”

September 4, 2025

For this week’s AdMiration feature, we looked at consumer response to Skechers’ “Scary Fast” ad, which promotes the brand's new AERO Burst sneaker with slip-in technology. Read on to get our 3-2-1 ...

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Blog Advertising

AdMiration feature: Airheads’ “Oh Snap”

August 21, 2025

For this week’s AdMiration feature, we looked at consumer response to Airheads’ “Oh Snap” ad, which revitalizes the brand's popular early 2000s head inflation ads in a new series of spots. Read on to ...

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Blog Advertising

AdMiration feature: Venmo’s “Explore The Everything That Venmo Can Buy”

August 14, 2025

For this week’s AdMiration feature, we looked at consumer response to Venmo’s “Explore The Everything That Venmo Can Buy” ad, which promotes the app’s new commerce solutions and debit card and stars ...

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