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Posts by Kim Malcolm & Kelsey Sullivan

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Blog Advertising
Predictions for Super Bowl LX ads
January 22, 2026
For this week’s AdMiration feature, we’re taking a break from our regular celebration of individual ads to kick off our coverage of Super Bowl LX advertising. Here are our eight predictions for what ...
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Blog Advertising
AdMiration feature: GEICO’s "Star Treatment"
January 15, 2026
For this week’s AdMiration feature, we looked at consumer response to GEICO’s “Star Treatment” ad, part of the brand’s latest campaign and platform “It Feels Good to GEICO” starring famous athletes ...
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Blog Advertising
AdMiration’s top 20 ads of 2025
December 18, 2025
It’s that time of year again! Time to celebrate the top ads we've researched through the year. To create our list of the top 20 ads, we combined the sales and brand impact scores of each ad we ...
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Blog Advertising
AdMiration feature: Keurig's "You Deserve Great Coffee Without the Grind"
December 11, 2025
For this week’s AdMiration feature, we looked at consumer response to Keurig's "You Deserve Great Coffee Without the Grind" ad, which was released alongside their new brand platform of the same name ...
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Blog Advertising
AdMiration feature: Dunkin’s “The Little Holiday Munchkin”
December 4, 2025
For this week’s AdMiration feature, we looked at consumer response to Dunkin’s “The Little Holiday Munchkin” ad, released just ahead of the holidays as part of their 2025 holiday campaign. Read on to ...
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Blog Advertising
AdMiration feature: Waitrose’s “The Perfect Gift"
November 20, 2025
For this week’s AdMiration feature, we looked at consumer response to Waitrose’s 60 second version of “The Perfect Gift," a romcom movie-style trailer for their official four minute long Christmas ad ...
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Blog Advertising
AdMiration feature: L.L.Bean’s “Invited to the Holidays Since 1912"
November 13, 2025
For this week’s AdMiration feature, we looked at consumer response to L.L.Bean’s “Invited to the Holidays Since 1912" ad, released just ahead of the holidays as part of their 2025 Christmas campaign. ...
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Blog Advertising
Influencer-led vs. brand-led content: What’s working in advertising today?
November 12, 2025
Advertising today has many paths it can go down. One of the bigger questions right now is whether to run a brand-led creator campaign or partner with influencers for your next initiative. On one ...
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Blog Advertising
AdMiration feature: Asda’s “A Very Merry Grinchmas”
November 6, 2025
For this week’s AdMiration feature, we looked at consumer response to Asda’s “A Very Merry Grinchmas” ad, which promotes the brand's promise of reasonable store pricing, even during the holiday ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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