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Posts by Kim Malcolm & Kelsey Sullivan

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Blog Advertising
AdMiration feature: Pantene’s “Fixins for Country Fried Hair”
August 7, 2025
For this week’s AdMiration feature, we looked at consumer response to Pantene’s “Fixins for Country Fried Hair” ad, which promotes the brand’s latest Damage Repair Collection of hair products. Read ...
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Blog Advertising
From clean to cuddly: The secret to great home, personal and pet care ads
August 6, 2025
The “care” category spans a wide range of areas — but can mainly be broken down into three major sectors: home care, personal care and pet care. Historically, when it comes to advertising, all three ...
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Blog Advertising
Ring, ring, cha-ching! What's working in finance and telco advertising
August 1, 2025
Historically, both finance and telco brands have some struggles when it comes to creating effective advertising. For the finance category for example, this is particularly true if they don’t have a ...
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Blog Advertising
AdMiration feature: Wonderful Pistachios’ “Lilliputians”
July 24, 2025
For this week’s AdMiration feature, we looked at consumer response to Wonderful Pistachios’ “Lilliputians” ad, which promotes their classic bag of pistachios in anticipation of a record breaking ...
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Blog Advertising
Something to sip on: What's working in beverage advertising
July 23, 2025
With so many new trends and offerings, what’s really working in advertising for the beverage industry these days? In this year’s State of Creative Effectiveness report, we decided to dive deeper into ...
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Blog Advertising
AdMiration feature: McDonald’s “Rumble”
July 17, 2025
For this week’s AdMiration feature, we looked at consumer response to McDonald’s “Rumble” ad, which introduces the newest addition to their menu — a new burger called The Big Arch. Read on to get our ...
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Blog Advertising
Food for thought: What's working in food advertising
July 16, 2025
When we created this year’s State of Creative Effectiveness report, we decided to dive a bit deeper into what creative effectiveness looks like in each category. We tend to see big differences in ...
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Blog Advertising
AdMiration feature: Jack Daniel’s “What Makes Old No. 7”
July 3, 2025
For this week’s AdMiration feature, we looked at consumer response to Jack Daniel’s “What Makes Old No. 7” ad, which highlights all the characteristics that make Jack Daniel’s legendary, across ...
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Blog Advertising
Why brands should be paying more attention to their brand recall in advertising
July 1, 2025
Advertising exists to sell a product or brand (either in the short term, long term or both), which is why brand recall is such an important metric to pay attention to. You want your ad to be ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

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