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Customer Success McDonald's Iterative innovation research with McDonald's

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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

LET'S TALK

Posts by Kim Malcolm & Kelsey Sullivan

Blog Advertising

AdMiration feature: Corona’s “Equity Extension Cord”

April 3, 2025

For this week’s AdMiration feature, we looked at consumer response to Corona’s “Equity Extension Cord” ad, which promotes their classic Corona Extra Mexican lager for the upcoming summer months. Read ...

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Blog Advertising

AdMiration feature: Liquid Death’s “Kegs for Pregs”

March 27, 2025

For this week’s AdMiration feature, we looked at consumer response to Liquid Death’s “Kegs for Pregs” ad, which promotes the brand’s limited edition kegs and stars media personality and podcaster ...

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Blog Advertising

AdMiration feature: Magnum's "Nothing Cracks Like Magnum"

March 20, 2025

For this week’s AdMiration feature, we looked at consumer response to Magnum’s “Nothing Cracks Like Magnum” ad, which promotes the brand’s classic ice cream bar. Read on to get our 3-2-1 snapshot of ...

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Blog Advertising

AdMiration feature: Chipotle’s “Unfolded”

March 13, 2025

For this week’s AdMiration feature, we looked at consumer response to Chipotle’s “Unfolded” ad, which highlights the importance of sustainable farming and the use of real ingredients in their food. ...

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Blog Advertising

AdMiration feature: Totino’s Pizza Rolls’ “Chazmo Goes Home” campaign

March 6, 2025

For this week’s AdMiration feature, we looked at consumer response to Totino’s Pizza Rolls’ tales of Chazmo, which began in “Chazmo Name” ad and continued in “Chazmo Finally Goes Home” ad, which ...

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Blog Advertising

AdMiration feature: Nike’s “So Win.” and NFL’s “Flag 50”

February 20, 2025

For this week’s AdMiration feature, we looked at consumer response to the empowering Nike “So Win.” and NFL “Flag 50” ads. Both of these spots were released during this year’s Super Bowl LIX, one of ...

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Blog Advertising

Super Bowl LIX advertising awards

February 13, 2025

For this week’s AdMiration feature, we’re taking a break from our regular coverage of individual ads to celebrate some of the winning ads from Super Bowl LIX! Based on our research conducted with ...

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Blog Advertising

AdMiration feature: Budweiser's "First Delivery"

February 13, 2025

For this week’s AdMiration feature, we looked at consumer response to Budweiser’s “First Delivery” ad. The ad was pre-released ahead of Super Bowl LIX and is part of their campaign leading up to the ...

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Blog Advertising

Why love and laughter score more touchdowns in Super Bowl ads

January 30, 2025

For this week’s AdMiration feature, I’m taking a break from our regular celebration of individual ads for more Super Bowl coverage. This week, I’d like to explore the power of strong emotion in Super ...

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