More effective TV advertising time & time again

With a highly predictive ad research system that helps you bring consumer insights throughout your creative process, fuelling ad development and ensuring your ads work in the real world.

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The logo for Reckitt.
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McDonalds logo in black on a transparent background

Your research questions answered

Quickly check in with consumers and iterate throughout the creative process, helping you make sure each ad is optimized and loved by real people.

    How can I optimize this TV creative?
    How can I make better TV advertising?
    Can I be confident in my media investment?
    Is this TV ad better than past ads & the competition?

Invest with confidence

60% more predictive of ROI

Amplify Ad System combines the best thinking in advertising research: In-context exposure, forced exposure, system 1 emojis and Byron Sharp's brand growth principles. As a result, it better reflects today's consumer behavior and predicts in-market ROI of your advertising with 60% higher accuracy than other research approaches.


Rich responses help you optimize

Fast, powerful diagnostics & detailed consumer reactions help you understand consumer response so you can optimize your campaigns throughout the development process and improve creative effectiveness.

  • Second-by-second reactions using emojis to access system 1 response

  • Second-by-second viewer retention rate measured through behavioral ad skipping

  • AI-based theming for likes/dislikes/distinctive brand assets


An actionable framework to drive creative effectiveness

Aligned with key levers that drive creative effectiveness:

Reach: Does your ad cut through the clutter and bring the brand to mind?

Resonance: Does your ad resonate with consumers and elicit a positive emotional response?

Response: Does your ad drive response in terms increasing brand appeal, consideration or purchase intent?

No.1 agile research platform

An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.

    Research early & often
    By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
    Optimize ads for success
    Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
    Create ads with confidence
    A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
    Tailored for your business
    Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
    Testing is out, learning is in
    Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
    Fast, flexible analysis
    Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)

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More predictive by60%
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