Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.
Connected advertising system
Create winning ads with connected insights
A modern research system that gives you quick, accurate consumer feedback, to fuel advertising development. Powered by data, supercharged by AI.
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One advertising system. Every stage of development.
Empower your brand with best-in-class tools to test, learn, and win. Uncover key creative drivers. Iterate quickly and continuously. Course-correct early. Launch with confidence.
Screen and iterate on ideas
Amplify Early Idea
Vet potential and sharpen storylines
Amplify Storyboard | Amplify Boardomatic
Validate and refine key creatives
Amplify TV / Streaming Video | Amplify Digital (Instagram, Tiktok, Facebook & Youtube) | Amplify Static (OOH, POS, Online Static Ads)
Choose, validate and learn from the wealth of social video assets
Amplify AI (Instagram, Tiktok, Facebook & Youtube)
Connected & continuous consumer insights
An ongoing learning loop for better, data-driven advertising
Say goodbye to rigid, linear research models that slow you down.
With Zappi, you speed up every step of your creative development. Keep the consumer in the loop, and learn as you go.
Test ideas, storylines & executions
Quality consumer research you can run early and often
Use solutions specifically designed for each stage of your campaign, validated by real outcomes.
Stay on track from idea to final ad. Bring an objective consumer-centric view to influence and shape ideas right from the start. Reach consumers, make sure ideas resonate, and evoke the desired response.
Get better validation & optimize for success
Comprehensive metrics and diagnostics for confident decisions
Optimize winners as you move forward. Validate creative potential, unpack consumer responses and pinpoint optimizations fast.
From broad trends to individual consumer voices, see what resonates and use it to improve.
Jumpstart your next idea with systematic learning
All your research data in one comprehensive platform
Don’t just create better ads, build better advertising.
Get smarter connecting insights over time. Learn from every win, spot what works, and improve where it matters. Use feedback to make big decisions—on brands or markets, ad development gaps, and whether your spokesperson is worth the investment.
The best thinking in advertising research
Backed by the most actionable and predictive research methodology
Zappi is proven to predict sales outcomes across countries and categories—and is proven to be 60% more predictive. Our methodology is built on three key factors:
- In-context exposure – Measures real media behavior, ad skipping, recall, and purchase impact.
- Emojis – Captures emotional response with cultural relevance.
- Forced exposure – Assesses key ad KPIs, social risk, and direct consumer feedback.
Since partnering with Zappi, our creative effectiveness has improved by 30% across all our advertising. This equates to PepsiCo gaining hundreds of millions in value!
No.1 agile research platform
An ad research system on a powerful platform that provides fast, easy & actionable insights early & often to optimize every ad and make your advertising as a whole more effective.
Research early & often
By the time you've developed a TV ad / campaign, you already know the idea & storylines are right for your brand & audience.
Optimize ads for success
Nurture your campaigns with rich diagnostics that give you an in-depth understanding of consumer reaction at early & late stages.
Create ads with confidence
A smart research design built in partnership with leading brands empowers you to move forward & improve at each development stage.
Tailored for your business
Drive consistent best practice with our tried & tested methods adapted to your business' knowledge & needs.
Testing is out, learning is in
Get a head start on your next TV campaign by systematically learning from the insights you’ve already collected over time.
Fast, flexible analysis
Dive deep into the data on the fly. Understand in a flash, the why, the sub groups & how you compare to different norms (brand, category, country)
