Agile insights for CPG creators
Create ads and products people love. Stand out in mature CPG market.
It's not easy to create advertising and innovation that works
And it's even harder in the highly competitive CPG market.
Competition is everywhere
It's hard to stand out in mature CPG categories, so “good enough” doesn’t cut it — you have to create new products people want and advertising that resonates.
You're too close to your work
It's hard for anyone on your team to put themselves in your consumers’ shoes to determine what will resonate — they’re too close to the work.
Everyone has an opinion
It's hard to know which voices to listen to — even though creativity is key to standing out, it can be stifled by all the internal opinions… and the loudest or most senior voice isn’t always right.
Make every day better
Make every ad or innovation better than the last one.
Inspiration in action
Product innovation
NEW: Learn how Reckitt created a meaningful benchmark for the Intimate Wellness team to build their innovation pipeline.
Pepsico’s Wotsits Giants flew off the shelves in the UK when they hit grocery stores. Find out how early consumer feedback led to this massive success.
Inspiration in action
Advertising
This Cheetos ad was a hit during the Superbowl and won big at Cannes. Find out how consumer insights helped the team pick the right storylines audiences loved.
Validate your decisions now rather than later
Bringing consumers into your creation process doesn’t just help inspire your work, it can help you save money as you validate your decisions early — before you’ve invested too much to turn back.
How to do marketing people love
Get inspired by Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, as he explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing.
…now let’s talk
about how Zappi can help CPG companies like you!
How we've helped other CPG brands create ads and products people love
Zappi’s standard CPG and FMCG audiences span several categories ranging from alcoholic and nonalcoholic beverages and prepackaged food to personal care and pet supplies to fashion apparel and appliances.
We've helped other CPG brands test their ads and products by building custom audiences including:
Salty snack purchasers in the last 3 months
Ready-to-drink Iced Coffee Consumers (All Brands)
Sports & Energy Drink Consumers
Seasonal Candy Buyers
Ice cream consumers in the last 12 months
The agile platform designed for creators empowers you to:
Use test-and-learn ecosystems built to drive better insight
Explore global solutions that work out of the box or with flexible design
Get the answers you need in hours
House all your data in a platform that will make you smarter every day
Get help when you need it from Zappi Experts
