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Posts by Kelsey Sullivan

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Blog
The benefits of syndicated research [+ Practical tips]
August 30, 2024
In a world where data is key to making smart business decisions, having access to the right research can set you apart from the competition. Whether you're looking for market trends, consumer ...
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Blog
The secret to faster market research: Automation
August 30, 2024
Staying informed on market trends and consumer behavior is crucial for any business. Market research is an essential tool that allows businesses to do just that — ultimately helping them to better ...
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Blog Insights
Strategic insights transformation: 7 key steps for success
August 9, 2024
Change management is one of the most challenging aspects of our work, especially when it involves large organizations. But for insights leaders, it’s important to get right. Because change management ...
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Blog
Tips & myths on building a personal brand with LinkedIn
July 31, 2024
LinkedIn is a key platform for building a personal brand and making professional connections, but there are a lot of myths out there that can steer you in the wrong direction. We recently held a ...
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Blog
3 tips for tackling data quality in market research
July 24, 2024
Data reigns supreme in today’s world. Which is why data quality is paramount for any business or brand. The reliability, accuracy and relevance of data needs to be non-negotiable. But the reality is ...
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Blog Innovation
Volumetric forecasting: What it is and why you need to do it
July 19, 2024
Businesses can’t predict the future, can they? Well, if they’re using volumetric forecasting, that may be fairly close to being true. From minimizing the risks of overstocking to ensuring products ...
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Blog Innovation
Compelling product naming: The formula to naming your product
June 28, 2024
A product name can make or break your product. It’s so much more than just a label; it’s the first impression, the essence of your brand and a crucial factor in consumer decision-making. Research ...
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Blog Innovation
The comprehensive guide to pack testing
June 21, 2024
Have you ever wondered why Dorito’s chose red for their original flavor bags and why Popcorners went with blue? What about the font choice? The size of the product? There’s usually a method to the ...
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Blog Innovation
Concept testing: The complete guide [+ Expert tools]
June 5, 2024
Launching a new product without thorough consumer research can be a costly gamble. According to a study by MIT, only 5% of new consumer packaged goods and retail products survive. “Many innovations ...
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