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Posts by Kelsey Sullivan

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Blog Innovation
Idea screening: The complete guide [+Expert Tools]
May 31, 2024
Creating a breakthrough innovation isn’t easy. In addition to the common knowledge that the majority of new products tend to fail (95% in fact), for a new product to break through and become a ...
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Blog Innovation
The Product Innovation Guide of 2024 (+ tools I recommend)
May 24, 2024
Innovation in product in 2024 Innovation isn't just a competitive edge — it's a survival strategy. Companies ranked in the top quarter for innovation generate 2.4 times higher revenue growth than ...
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Blog Insights
The art of data storytelling: 6 tips from an award-winning storyteller
May 21, 2024
Transforming data into compelling stories is a vital skill in the market research industry. In a recent episode of the Inside Insights podcast, we interviewed Grant Feller, seasoned journalist, ...
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Blog
6 pillars of brand building
May 14, 2024
Building a strong brand is no easy feat, nor is it a straightforward or “one and done” process. We interviewed Udi Ledergor, Chief Marketing Officer at Gong, on our Inside Insights podcast where he ...
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Blog Insights
3 reasons why you need to do a virtual shelf test
May 10, 2024
Have you ever wondered why certain products catch your eye on store shelves while others fade into the background? With over 70% of purchase decisions being made at the point of sale, product ...
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Blog Advertising
Storyboard testing: What it is and how to use it
May 3, 2024
Have you ever found yourself in a project where things didn't quite turn out as expected? Or launched an ad campaign that wasn’t as big of a hit as you thought it’d be? Whether you're designing an ...
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Blog Insights
Crash course in consumer market research
April 24, 2024
As a marketing or insights professional for a brand who needs to make a splash in the market, how do you follow consumer trends when they’re just that—trends? Consumer preferences are changing, and ...
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Blog
Top 5 AI market research tools
April 12, 2024
AI has been a hot topic for several years now, but many market researchers are hesitant to integrate it into their work, whether it’s from fear of being replaced or (especially in the market research ...
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Blog Innovation
3 insights from concept testing you’d be lost without
April 9, 2024
Launching a new product or innovation is a tricky thing. And with the reality being that the majority of new product launches tend to fail, how do you know if your innovation is worth the risk? ...
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More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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