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Posts by Kelsey Sullivan

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Blog Insights
Consumer insights: What they are and how to use them
April 2, 2024
Have you ever wondered how big brands create blockbuster ads? Or how your favorite snack brand landed on that new hit flavor? What about how that food delivery app created its user friendly design? ...
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Blog
The career path of an insights professional
March 13, 2024
Embarking on a career in insights can be both exhilarating and daunting. Whether you find yourself in the early days of your career crunching numbers as a Market Research Assistant, or seeking to ...
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Blog
4 tips to help centralize your team on a global scale
March 5, 2024
Change isn’t easy. This is especially true within global organizations. So what do you do if you’re faced with instilling change on a global scale throughout your global organization? We recently ...
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Blog
How to build a globally equitable organization
February 21, 2024
When you work at a global company, it can be hard to connect your teams when they sit around the world. And when your teams aren’t globally aligned, it can be even more difficult to make sure you’re ...
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Blog
The 3 E's of agile change management
February 13, 2024
Change management is a common challenge among organizations both big and small. Many insights leaders want to digitally transform their insights functions, for example, but you need more than the ...
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Blog Insights
How to be a progressive insights leader
December 18, 2023
With technology continuing to advance, constant budget constraints and the need for businesses’ to gain a competitive advantage, it's clear that now is the time to ensure your team is looking ahead ...
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Blog Innovation
3 ways McDonalds use consumer insights to super-charge their innovation process
May 31, 2023
Innovation is vital to the success of any business. But producing successful innovations is certainly not easy. Everyone in your organization has an opinion about what will be successful in the ...
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Blog Advertising
5 elements to electrifying advertising, from PepsiCo's CMO
April 26, 2023
What does it really take to create great advertising? Advertising that jolts consumers to take action? That leaves the mark of your brand within their minds? Jane Wakely, Chief Consumer and Marketing ...
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Blog Insights
6 kickass market research podcasts you need to know about
January 26, 2023
Before launching the sixth season of our podcast, we thought we’d take a moment to share some other market research podcasts we like — so we created a list of captivating and kickass ones you don’t ...
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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