Skip to content
GET THE REPORT
Login / Register
Let's talk

Posts by Jennifer Phillips April

Tags:

Tags:

Blog
How to design a brand tracking study
September 9, 2026
Brand tracking is only useful when teams can trust what the data is telling them. But who you survey, which competitors you include, how you word questions and how often you collect data can all ...
Read story
Blog
How smart marketers use brand health data to grow revenue
August 24, 2026
Many brand tracking programs generate plenty of data but still struggle to answer the question that matters most: What should we do next based on this data? Brand health metrics are most useful when ...
Read story
Blog
How connected data powers better consumer insights
August 12, 2026
Brands have more consumer data than ever, yet they still have questions. Marketers can see the number of consumers who clicked, engaged and bought. But even with more marketing analytics at their ...
Read story
Blog
Why connected insights are the next evolution of research
August 5, 2026
Imagine your company has tested 500 ads and 200 product ideas, generating thousands of consumer responses over the past five years. Now imagine starting your next campaign as if none of that had ever ...
Read story
Blog Advertising
The Super Bowl meets Valentine’s Day in 2027. Are brands ready?
July 28, 2026
In 2027, Valentine’s Day and the Super Bowl fall on the same day for the very first time. Will one of the biggest sports events in the world compete with one of the biggest gifting and dining ...
Read story
Blog Advertising
Campaign asset testing for the age of social video
July 17, 2026
Today’s marketing campaigns operate at a new scale. A single campaign can include dozens or even hundreds of assets, making validating them a challenge. It’s not only the number of assets to look at, ...
Read story
Blog
Beyond clicks and views: Measuring brand impact
July 8, 2026
Social media dashboards measure activity rather than brand impact. You can see the views and the likes, the video click-through rate and even the very second someone stopped watching your video. Yet, ...
Read story
Blog
How brands win attention during the World Cup
June 22, 2026
Scottish fans took over Boston and reportedly drank all the beer. Japanese visitors to Mexico have discovered the wonders of chips and salsa. Norway fans showed New York City the proper way to Viking ...
Read story
Blog
Why meme marketing dominates the World Cup conversation
June 15, 2026
During the World Cup, some of the biggest marketing moments won’t come from official sponsors or ad campaigns. They’ll come from memes and other online sources that showcase fan participation. World ...
Read story

More to explore

State_of_creative_effectiveness_in_2025_Hero__1_-1
The State of Creative Effectiveness
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.