Zappi Recognized as a Top 100 Next Unicorn by Viva Technology

Today, Zappi has been recognized by Viva Technology as one of the Top 100 Next Unicorns across Europe. We are honored to have been selected among the most promising companies shaping the future of technology.

The selection process for the Viva Technology list is rigorous and comprehensive. Compiled in partnership with the investment bank GP Bullhound, the list considers factors including actual and potential growth, total funds raised, headcount growth, geographical distribution, and societal impact.

At Zappi, we’re all about putting consumer insights at the heart of every business. Our goal? To empower brands to make every new ad campaign and product better than the last and create work that truly resonates. We're on a mission to digitize consumer insights for every enterprise through a connected data platform that lets businesses constantly learn and act on what consumers want.  Through AI-enabled technology, we’re helping some of the world’s most innovative and progressive brands like PepsiCo, McDonald’s, Reckitt, Colgate-Palmolive and Mars stay agile, responsive and closer to their consumers than ever before.

But, we’re not just about driving growth – we’re also committed to fostering positive change in the communities we serve. As a certified B-Corp, we balance profit with people and purpose, prioritizing social and environmental responsibility in everything we do. Our commitment to sustainability and ethical business practices sets us apart in the industry and underscores our dedication to creating a better world for future generations.

Of course, none of this would have been possible without our incredible customers, employees, and investment partner,  Sumeru Equity Partners, whose belief in our vision has propelled us forward. Together, we're shaking up the insights industry and making real, lasting changes in market research. 

Thank you for joining us on this incredible journey. Together, we will continue to shape the future of insights and drive positive change for years to come.

If you aren’t along for the journey (yet), getting started is easier than ever. Read about how the Zappi platform helps users predict advertising success before a campaign even comes to market.