Listen to your audience early and often, from big idea, through storylines and on to executions to create objectively better campaigns people love that grow your brand.
Insights to develop your best campaigns
Create advertising people love and that grows your brand by iterating, optimizing and developing ads with human insights at every stage so you can iterate, optimize and learn on an ongoing basis.
Explore lots of storyboards before investing in production. Get early insights to choose the best and learn how to turn them into successful ads.
Perfect your digital ads to make them stand out and drive your brands’ objectives. Learn about their effectiveness - and what drives this -in social contexts, like Facebook, YouTube, Tik Tok and Instagram.
Produce a winning TV ad every time. Optimize your executions with real actionable consumer feedback that’s predictive of in market outcomes.
Engage your audience on radio and podcasts by optimizing your audio ads to reinforce key associations for your brand.
Make out of home & press ads that are noticed and remembered by your audience. Optimize and push your brand more top of mind in cluttered out of home environments.
Fast & Effective
Iterate your ideas quickly & easily
Find and develop your best campaigns, using easy, quick, affordable research to iterate idea and ads. Get actionable results in as little as 6 hours, in over 40 markets.
Ongoing cycle of improvement
Fuel your future by learning from your past
With all your data carefully stored and organized in the platform it’s easy to compare to previous campaigns and iterations of ads.
Advanced analytics allow you to go a step further, identifying themes driving success and explore what could work for you in the future.
Learn from every data point you have, again and again, to create an ongoing cycle of improvement.
Nail your multi-channel campaign
A winning TV ad doesn’t always grab attention in a cluttered social feed. What works on Facebook doesn’t always work on YouTube. Research your ads in the context they will be seen/heard to develop them perfectly for where you’ll spend. Compare to norms databases for video, static and audio formats to be used on TV, out of home, Facebook, YouTube, Instagram and non social placements to optimize with precision and invest with confidence.
Tailor easily to your needs
Act in confidence with measures which relate to in market outcomes, whilst combining this with flexibility to access relevant audiences, add custom questions and compare to relevant and aspirational benchmarks of your choice.
Develop, don’t test
More powerful used as a development tool than a ‘test’. Is your current ad strong enough and why, what works and what doesn’t? Get moment by moment emotional reactions & verbatims auto themed through AI. Deep dive into individual responses to improve your ad.