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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
Why QSR innovation demands a new playbook for CMOs
September 19, 2025
It’s been a long day at work and you forgot to stop at the grocery store on your way home. Now your kids are grumpy, your own stomach is growling and you need dinner fast. How do you decide where to ...
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Blog Advertising
Navigating the measurement gap: A guide for QSR analysts
September 10, 2025
With inflation on the rise, consumer spending is down and many QSRs (quick-service restaurants) are seeing declining customer traffic. The pressure is on analysts to support effective AI-driven ...
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Blog Advertising
The CMO playbook for QSR advertising in 2025
September 9, 2025
Quick-service restaurants (QSRs) have long thrived on volume, getting as many people in the door (or through the app) as possible. But in today’s market, volume alone isn’t enough. Consumer ...
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Blog Innovation
The cost of premium: What consumers are willing to pay
August 15, 2025
Premium fast food offerings give consumers higher-quality options at fast-food chains, fueled by a desire for better ingredients, more diverse menus and a more satisfying dining experience. But with ...
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Blog Innovation
Have it their way: Consumer’s fast food purchasing habits in 2025
August 7, 2025
Are US consumers purchasing more or less fast food nowadays? Who’s purchasing it the most? And how much does this vary by region or income? We recently ran a survey with a nationally representative ...
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Blog Innovation
Order up: How consumers view QSR and fast food restaurants today
July 31, 2025
Quick‑service restaurants (QSR) and fast food restaurants like McDonald’s, Popeye’s, Taco Bell and more are a booming industry in the US. In fact, the US fast‑food and QSR industry generated ...
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Blog Innovation
The chicken wrap wars: Consumers rank top chicken wraps in the US for 2025
July 29, 2025
Chances are, you remember the fast food chicken wars that kicked off in 2019 when Popeye’s launched its fried chicken sandwich. It sparked a number of other popular US chains to launch or revamp ...
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Blog Advertising
Full-funnel, full flavor: How CPG & QSR campaigns stay cutting-edge
May 9, 2025
The biggest brands aren’t guessing anymore. They’re constantly learning and turning those insights into a competitive edge. From AI-powered everything, including image generation and real-time ...
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Blog Innovation
Tech, trends, and tacos: A deep dive into modern QSR
March 7, 2025
From AI drive-thrus to experiential marketing inspired by the beauty world, what QSR industry trends are we seeing in 2025? Right now, the QSR industry is experimenting with AI across its menus, apps ...
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