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Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Innovation
What makes a winning dirty soda?
October 20, 2026
Take a soda like Coke, Dr Pepper, Sprite or Mountain Dew, add a creamer like cold foam or sweet cream, then a flavored syrup, a splash of fruit juice or a fun garnish, and you’ve got a dirty soda. It ...
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zappi pumpkin spice
Blog Innovation
The economics, marketing and psychology behind Pumpkin Spice: Fall’s most enduring flavor
September 30, 2026
Pumpkin spice is the ultimate fall flavor. The global pumpkin spice market is valued at $1.25 billion. Starbucks alone sells 20 million Pumpkin Spice Lattes every year, accounting for nearly 10% of ...
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smash burger trend zappi
Blog Innovation
How the smash burger reinvented the burger category
September 22, 2026
62% of American consumers say they love a burger. And this love has translated into a love for the simple, caramelized, crispy edges of a smash burger. The smash burger exploded in 2014 with ...
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Blog Innovation
Why America loves dirty soda: The consumer psychology behind the trend
August 26, 2026
9% of consumers now call the dirty soda their favorite drink. A combo of soda, flavored syrups, creams, fruit purees and citrus juice — dirty soda was created in Utah as a luxury-yet-affordable ...
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Blog QSR
Black Friday isn’t just for retail: How QSR brands are creating FOMO moments
November 26, 2025
Black Friday used to belong exclusively to big-box retailers and e-commerce giants. But over the last few years, quick-service restaurant (QSR) brands have increasingly turned the holiday into an ...
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Blog QSR
Fastest growing QSR brands in 2026: The playbooks behind their expansion
November 24, 2025
The quick service restaurant (QSR) industry is undergoing a period of change, and the associated turbulence is apparent in the list of chains that are going into 2026 ready to grow. Dave’s Hot ...
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Blog Brand
Why QSR analysts need always-on brand intelligence
November 5, 2025
QSR analysts face one of the fastest-moving marketing cycles in any category—where loyalty can rise or fall with a single offer or social trend. Such social trends are impossible to predict, too. For ...
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Blog Innovation
7 CPG & QSR brands that nailed their innovations
September 30, 2025
As exciting as it is, we all know it isn't easy to launch a new product. Even the biggest, most well-resourced brands get it wrong sometimes. A new product hits the shelves and just doesn’t move. ...
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Blog Innovation
How QSR brand analysts are keeping pace with consumers
September 29, 2025
Why QSR insights can’t wait until next quarter Quick service restaurants (QSRs) are moving at breakneck speed, and insights teams are often caught playing catch-up. Today’s consumers expect: Health ...
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