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Christmas Advertising

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
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Blog Advertising
Top 10 Christmas ads in the UK 2022
November 24, 2022
We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...
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Blog Advertising
What makes a holiday ad worth running year after year
November 21, 2022
It’s Thanksgiving in the US this week so you know what that means…The holidays are officially here! Of course the holiday season has crept up earlier and earlier into November in recent years, but ...
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Blog Advertising
Aldi takeover: What we learned from the UK's favorite carrot
November 11, 2022
If you live in the UK, you’re likely familiar with Aldi’s “Kevin the Carrot,” an animated veggie who’s been included in their blockbuster Christmas ads for the last seven years. And now Kevin the ...
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Blog Advertising
Best Christmas ads of 2021: 3 takeaways for winning ads
November 18, 2021
It nearly goes without saying that Christmas is a huge holiday in the UK — so much so that many brands set aside large budgets to spend on ads surrounding the holiday season. As a consumer, it’s ...
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