Skip to content
GET THE REPORT
LOGIN / REGISTER
LET'S TALK

Christmas Advertising

Blog Advertising
The state of creative effectiveness today: Research, trends and insights
October 12, 2026
Understanding creative effectiveness requires more than looking at a single campaign or a single year's trends. It means looking at how consumers respond to advertising over time. Zappi has been ...
Read story

Tags:

Tags:

Blog Advertising
Christmas in July: Get ahead on your 2026 holiday marketing
July 20, 2026
Most people think of Christmas in July as a one-off stock-shifting shopping event. But marketers should look at it as a marketing test-run for the high-pressure winter holiday season. Who celebrates ...
Read story
Blog Advertising
Top 5 themes from holiday ads in 2025
December 17, 2025
Holiday advertising has long been a proving ground for brands, setting the tone for how they show up at one of the most competitive times of the year. This year was no exception, with clear creative ...
Read story
Blog Advertising
10 tips for creating your best holiday ad
December 10, 2025
The run up to the holidays, spanning October to December, is one of the most profitable periods for brands and retailers. Amid all the festive cheer of the holidays, advertisers know this is such a ...
Read story
Blog Advertising
AdMiration’s top Christmas ads of 2025
November 27, 2025
For this week’s AdMiration feature, we looked at consumer response to ads from brands that are well known for their Christmas ads in the UK as well as the most buzzworthy US ads from retailers and ...
Read story
Blog Advertising
Christmas in July: The critical window for creating a hit UK Christmas ad
July 7, 2025
For UK brands, Christmas isn’t just another campaign. It’s the campaign. And while consumers don’t see these festive masterpieces until November, marketers know the real action happens months ...
Read story
Blog Advertising
The secret formula behind John Lewis’ holiday ad magic
May 27, 2025
When you think about Christmas ads in the UK, chances are high that at least one John Lewis ad is among the first that comes to mind. With Christmas ads being so massive in the UK, the ads released ...
Read story
Blog Advertising
AdMiration feature: The UK’s top supermarket Christmas ads 2024
December 5, 2024
For this week’s AdMiration feature, we looked at consumer response to several UK supermarket Christmas ads, from the likes of Aldi, Marks & Spencer, Asda, Tesco and more. These ads are all part ...
Read story
Blog Advertising
That's a wrap! The UK’s top Christmas ads 2023
November 16, 2023
Here's a breakdown of the top performing Christmas ads in the UK this year, backed by consumer research. 1. Aldi - Kevin and the Christmas Factory The ad: The reigning champ is back at it again! This ...
Read story
Blog Advertising
The formula for sleighing Christmas ads in 2023
December 20, 2022
The run up to Christmas, or ‘golden quarter’ spanning October to December, is one of the most profitable periods for brands and retailers in the UK. In such a critical period for sales, it’s ...
Read story

More to explore

Catalog_thumbnail
The State of Creative Effectiveness: Social Video
CPG_report_Brand_loyalty_Hero-2
CPG Mega-Trends: 2026 edition
The_future_of_connected_insights_Hero
The Connected Insights Imperative

Get smart stuff in your inbox

Our newsletter delivers insider info to delight your inner insights geek.