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Why partner with us

Better research

Intuitive platform

Impactful insights teams

Get deeper

Quality responses

Customer success stories

Let's chat

Talk to us
How we can help

Advertising

Innovation

Brand tracking

Professional services

Advertising research capabilities

TV ads

Storyboards

Early campaign ideas

Digital ads

Innovation Research Capabilities

Idea screening

Concept testing

Pack research

Pricing research

AI Concept Creation Agents

Customer Success McDonald's Iterative innovation research with McDonald's

Learn how McDonald's has partnered with Zappi to build its test-and-learn approach to innovation, rather than a "test to earn a good score" approach.

Read Now
Zappi helps...

CPG

QSR & Dining

Finance

Telecommunications
Get inspired

The latest from Zappi

By content type

Customer stories

Podcast

Blog

News

Webinar

Go deep

Knowledge Base

Get Started

Talk to us
Pricing

LET'S TALK

Posts by Kim Malcolm

Blog Advertising

The state of creative effectiveness in 2023

June 20, 2023

What makes an ad great? And what role does creative effectiveness play in getting an ad to greatness? This year, Dove made a powerful impact with its “Cost of Beauty” campaign, a raw and emotional ...

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Blog Advertising

Top 10 Christmas ads in the UK 2022

November 24, 2022

We had so much fun researching this year's UK Christmas ads. We've loved learning super quickly how consumers are responding to those ads with our smart advertising testing tool at Zappi. It was ...

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Blog Advertising

7 steps to developing advertising people love

April 12, 2022

7 steps to developing advertising people love

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Blog Advertising

Make storyboard testing your secret advertising weapon

August 19, 2021

Advertising is ubiquitous and more affordable than ever. To stand out in a cluttered environment, true creative excellence is a brand’s trump card to successfully connect with their audience, get ...

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