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Posts by Kim Malcolm

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Blog
From big bets to lots of little: Why we built Amplify AI
July 7, 2026
When we started thinking about the next evolution of Amplify, we didn't begin with AI. We began with our customers. Over the past year, one theme kept coming up in conversations. Customers weren't ...
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Blog Advertising
10 tips and tactics for creating great advertising
July 9, 2025
It isn’t easy to catch people's attention these days. With so many messages and offers being thrown at people across too many platforms to count, it's hard to stand out from the crowd. So how can ...
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Blog Advertising
How consumers feel about the use of AI in advertising
June 11, 2025
As part of the advertising industry, we likely all have our own opinions about the use of AI. But do audiences care about brands using AI to produce creative? As part of our research into the state ...
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Blog Advertising
What consumers like and dislike about advertising today
June 5, 2025
As part of our research into the state of creative effectiveness in 2025, we wanted to learn what consumers look for in advertising today to better understand what they typically like or dislike. To ...
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Blog Advertising
The state of creative effectiveness in 2025
June 3, 2025
It’s that time of year again — time for the release of our annual state of creative effectiveness report. Each year, we dive into how advertising has evolved in response to global trends and consumer ...
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Blog Advertising
No burger, no problem? The power of product in fast food advertising
November 20, 2024
Fast food advertising has become a cultural force, shaping not only how we eat but also how we think about convenience, cravings and indulgence. Every jingle, billboard and video ad is meticulously ...
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Blog Advertising
How to tap into cultural moments through advertising
July 5, 2024
Summer has only just begun in the northern hemisphere and there’s already a lot going on. The Euros are currently ongoing. We’re gearing up for the Olympics which will begin in a few weeks. Plus, it ...
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Blog Advertising
Predictions for Super Bowl LVIII: What can we expect this year?
February 5, 2024
The Super Bowl is upon us again! This year, we’re seeing more brands than ever before drop teasers to give us hints about what direction their ads will take. But we haven’t seen many full ads in ...
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Blog Advertising
How to build your brand with digital advertising
August 22, 2023
How to build your brand with digital advertising
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More to explore

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The State of Creative Effectiveness
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CPG Mega-Trends: 2026 edition
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The Connected Insights Imperative

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