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Posts by Jennifer Phillips April

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Blog Innovation
AI in product testing: How you can use AI to create innovative products
November 12, 2024
Did you know companies release roughly 30,000 new products a year? And according to Harvard Business School Professor Clay Christensen, 95% of them fail. Yet, McKinsey reports, “One-third of CPG ...
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Blog
Why survey panels are your secret weapon for success
October 31, 2024
What do McDonald’s, Pepsi and Clorox all have in common? They use online market research to iterate and make more strategic decisions. Survey panels are one of those powerful market research tools ...
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Blog
The expert’s guide to brand health [+8 key metrics]
October 22, 2024
If the term “brand health” makes you think of popular brands like McDonald’s and Apple, you’re in good company. Statista ranks Apple as the number-one brand in the world. A recent count puts the ...
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Blog Advertising
Top 10 most influential brands chosen by the Zappi team and other brand experts
September 27, 2024
Why are brands like Nike, Uber and Tide household names? Why do these brands represent entire sneakers, rideshare and laundry detergent categories? People are busy and don’t want to waste time and ...
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Blog Insights
Consumer profiling: The complete guide
June 21, 2024
Did you know 95% of product launches fail? It’s true. All that creative energy and money down the drain. The surprising thing is most of those failed product launches can credit their flops to a lack ...
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The State of Creative Effectiveness
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